Youth Opportunities
Starting at the end of the 2020 season as well as with 10 million new anglers coming into the sport, Bassmaster will continue to lead with distinction focused on High School and College for the future. Per our new media rights agreement, Fox Sports has asked us to expand our linear coverage to both High School and College. In fact, that will start towards the end of 2021 when FS1 will carry the Bassmaster College Bracket Championships on Saturday live.
From 2012 to 2020, the Bassmaster College Series schools and clubs have grown 96% from where we started. Overall membership has increased by 137%.
From 2013 to 2020, the Bassmaster High School Series schools and clubs have grown 724%. Overall membership has increased by 1093%.
Due to the strides we’ve made in both of these series, it’s built a foundation of depth and growth for us as we move forward.
In 2021, we’ll be introducing the High School Combine connected with the High School series which inevitably will lead to growth into the College Series. Beyond that, we’ll be building a College All-American program for the 2022 season.
The future for the younger demographic is clearly here and now. The key piece for us will be to expand our linear coverage on Fox Sports, create more compelling ways for our consumers and fans to watch our live tournament coverage as well as to continue to provide the best in class editorial devoted towards these fields.
AVAILABLE for 2022:
Bassmaster College Series Title Sponsorship!
YOUTH: WHAT'S AHEAD
2022 COLLEGE SERIES
TITLE SPONSORSHIP
Bassmaster College Series
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Four three-day Opens —anglers may fish multiple events (not just the event in their region)
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Up to 130 teams qualify via the four Opens and B.A.S.S. Nation tournaments to fish our Championship event
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Top four teams from the Championship fish Classic Bracket for a berth in the Classic
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The Bassmaster College Series Team of the Year determined via point system
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11,970 total attendance in 2019
Title Sponsorship
A Title Sponsorship of the Bassmaster College Series will help cultivate student anglers and build life-long loyalty for your brand
Brand logo incorporated into the series name reaches multi-dimensional audience
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Bassmaster and B.A.S.S. Times Magazines stories (plus tournament promotions)
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Bassmaster.com features stories, photo galleries, streaming weigh-in coverage, blogs and Classic Bracket LIVE
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Bassmaster College Facebook and Instagram pages
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Third-party (non B.A.S.S. media)
On-site promotion at tournaments reaches avid anglers
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Logo lock-up appearing on stage and around venue
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Logo on trophy and on-stage mentions
Direct-to-consumer marketing reaches competitive anglers and their friends and families at college events
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Exhibit space provided at each tournament
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Opportunity to display and promote brand
Market direct to student anglers
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At colelge tournaments' registrations
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Literature, coupons, product showcase and logo'd premium distribution opportunity
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Logo on signage at registration
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PR campaigns pre, during and post events
September 30-October 3, 2021
4 Day Tournament
8 College Anglers
1 Bassmaster Classic Berth
The Top 8 College Anglers:
The 8 Anglers from the Top 4 College Series Teams compete for one coveted spot in the Bassmaster Classic
Day 1: Seeding
Day 2: Top 8
Day 3: Top Four
Day 4: Final Two
NEW for 2021
LIVE coverage of Day Two on FS1
(8 Anglers)
Classic Bracket
LIVE Coverage Sponsorship Includes:
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Marketing Support:
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Brand inclusion in the College Bracket LIVE logo
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Bassmaster and B.A.S.S. Times magazines "Watch" ad
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College Bracket LIVE promotion via eNewsletter
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Social media posts (FB, Twitter and Instagram)
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FOX Sports:
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Sponsorship of 4 Hours of LIVE coverage on FS1:
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6 :30 TV spots during FOX Sports 1 coverage
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Bassmaster.com:
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Sponsorship of 18 hours College Bracket LIVE on Bassmaster.com:
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100% SOV of Pre-roll
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Two :30 spots (or SPONSOR-supplied branded content video) per hour
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Bottom-line ticker branding
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Audio/visual mentions, branding (approximately 10x per day)
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Studio branding
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Digital Media Plan
Note that all media elements are subject to change and availability at time of commitment
Launching the
2021 BASSMASTER HIGH SCHOOL COMBINE
OCTOBER 15-17, 2021
DECATUR, ALABAMA
All colleges that offer fishing scholarships and up to 100 High School Juniors and Seniors will be invited to attend the FIRST Bassmaster High School Combine.
Coverage and promotion of the event on Bassmaster.com, in Bassmaster Magazine and on Bassmaster Social Media Channels.
SPONSORSHIP INCLUDES:
ON –SITE PROMOTION:
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Logo on all signage (to be featured on photo gallery on Bassmaster.com and all social media coverage)
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Photo gallery on Bassmaster.com and images in Bassmaster coverage and Bassmaster social
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Mentions via announcements throughout the event
GIFTING OPPORTUNITY:
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The chance to distribute gifts to the students and/or colleges in attendance (approximately 130 gifts)
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Opportunity to offer scholarship(s)
PLUS:
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Bassmaster High School Combine logo usage rights
Link to 2021 Tentative Schedule:
2022 Program Details TBD
NEW FOR 2022
BASSMASTER COLLEGE
ALL-AMERICAN TEAM
Based off our High School All American, The College All American team will honor up to 20 students who excel in academics, community service, and fishing.
Presenting sponsor branding via logo and/or text mention:
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In coverage, including Bassmaster, B.A.S.S. Times and Bassmaster.com
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On All American jerseys awarded to up to 20 College All-American anglers
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On trophies
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In all press releases
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Branding on signage at dinner banquet
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Sponsor to host banquet to educate attendees about your brand and distribute gift cards to anglers to drive website traffic
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Anglers invited to an Elite Series tournament where they will take part in a Pro-Am with an Elite Series angler
Social media to support your sponsorship
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Instagram posts
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One for each All American
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Personality pieces what inspires them, other activities they’re involved in (community, sports, etc.)
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THANK YOU!
