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2022 Opportunities

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BY THE NUMBERS

Breaking Records

Bassmaster.com

1st 7 Elites 2021 vs. 1st 7 Elites 2020

  • Video Views up 44%

  • Visits up 45%

  • Page Views up 85%

  • Minutes Viewed up 109%

  • BASSTrakk up 127%

April 8-11: Orange, Texas: 40,107 | New Elite Series attendance record!

May 7-10: Gadsden, Alabama: 4,012,676 | Highest Social Video Views

Digital

4.7MM Unique Monthly Visitors and 118MM Total Page Views through May 

Print

3.3MM combined readership 

Bassmaster and B.A.S.S. Times

Social

Over 2MM Total Social Media Audience

Television

3MM unique viewers have watched on FS1 or FS2 including re-airs through 7 Elite events

AGENDA

Bassmaster is pleased to offer TVA the following opportunities for 2022:

 

Go Out{side} Partner

TVA Custom Content 

 

TVA tie-in with Lake Clean-Ups

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  Learn. Go. Experience. Share.  

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Go Out{side} Pillars:

  • Fishing

 

  • Camping

 

  • Gear

 

  • Outdoor Cooking

 

  • Explore

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  Supporting Partner  

Partnership includes ownership over one sub-content category within Go Out{side}. Our team will work with each supporting partner to identify key objectives, including:

 

Digital

  • Content Integration Opportunity: up to 5 pieces of native content (articles, galleries, video) to be published within Go Out{side} 

  • Promotion of Go Out{side} content:

    • Bassmaster.com home page promotion of program launch, editorial series and features

    • Bassmaster & Go Out{side} Social Promotion

  • Comprehensive banner rotation (ROS)

Event

  • Signage and activation opportunities at The Go Out{side} Experience at the 2021 Bassmaster Classic

Content

  • Brand will have rights to use Go Out{side} content and marks in marketing materials, website and social for the duration of the partnership


Go Out{side} Marketing Support (Pre/Post Launch)

  • Sweepstakes

  • SEO

  • Social

  • Bassmaster Elite Series Events, including the Classic

  • Co-branded digital media campaign

  • Influencer Campaign

*All partnership elements are subject to change

Supporting Partner Investment: 

$35,000 net

$15K Fee/$20K Media

Campfire
Sitting by the Lake

Co-Presenting Partner

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Limited to two, Go Out{side} Co-Presenting Partners are focused around creativity, customization, inclusion and alignment.

Our team will customize each partnership opportunity with our editorial, marketing, development and membership team in order to align with brand objectives and business KPI’s for 2022 and beyond.

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  Co-Presenting Partner  

(1 of 2 available)

Partnership includes related business media exclusivity throughout Go Out{side}, including:

Digital​​

  • Co-Presenting partner designation on the Go Out{side} site

  • Influencer Video Series (5 Episodes)

  • Content Integration and Promotion Opportunity: up to 10 pieces of native content (articles, galleries, video) 

    • Bassmaster.com home page promotion of program, editorial series and features

    • Social Promotion of program, editorial series and features​​​ on Bassmaster and Go Out{side} channels

  • Branded Media Exposure on Bassmaster.com and Go Out{side}

Print

  • Advertisements in Bassmaster  and B.A.S.S. Times magazines aligning with relevant Go Out{side} advertorials 

 

Additional Support:

  • Bassmaster and Go Out{side} will work with Acxiom/LiveRamp to facilitate an email match for membership/consumer database sharing allowing each partner and Bassmaster to promote Go Out{side} content

  • Brand will have rights to use Go Out{side} content and marks in marketing materials, website and social for the duration of the partnership

  • Brand Inclusion in The Go Out{side} experience at the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk

  • 2022 Bassmaster Elite Series Expo Activation

Go Out{side} Marketing Support

  • Sweepstakes

  • SEO & SEM

  • Social

  • Co-branded digital media campaign

  • Influencer Campaign Inclusion (Go Out{side} will be happy to work with your brand influencers in this capacity)

*All partnership elements are subject to change

Presenting Partner Investment: 

$150,000 net

 Fee + Media

CUSTOM 
CONTENT

Professional bass anglers spend up to nine months on the water.  For them, their livelihood depends on the health of the water and surrounding natural resources.  With a true love of the outdoors, their passion and commitment to both water conservation and recreation is an authentic extension of who they are. 

 

In collaboration with TVA, Bassmaster will shoot five (1:00-2:00 minutes) professionally edited videos with TVA anglers. To help keep the focus on TVA Resources, the videos will be produced as a "call to action".  Using a TVA professional angler as the influencer, he will speak directly to our core audience about topics they need to know about, what they can do, and how they can work with TVA.  Content could focus on conservation as well as ways to enjoy the natural resources of TVA land and water (boating, hiking, fishing, camping, etc.)

Content to be pushed out on Bassmaster media properties and be used by TVA as well.

Suggested TVA anglers, shown left to right:

Justin Atkins (Pickwick)

Brandon Lester (Guntersville)

Mark Menendez (Kentucky Lake)

Custom Content Investment: $75,000 net

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ADDED VALUE:
B.A.S.S. Conservation
TVA Waters Clean-Up Partner

  • Partner with B.A.S.S. Conservation at cleanups on TVA waters

    • Provide clean-up items needed for volunteers​

    • 2022 schedule TBD; cleanup availability TBD​​

  • Promotion and partner recognition​​​​

    • Signage and recognition at cleanup​

    • Branding in press releases and coverage on Bassmaster.com and in B.A.S.S. Times magazine

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THANK YOU