tourism overview
WE ARE THE BIGGEST BRAND IN FISHING
The Bass Anglers Sportsman Society (B.A.S.S.) was founded in 1968. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its media vehicles. With the biggest bass on the biggest stage in the sport, Bassmaster continues to launch big dreams into reality.
THE BASSMASTER CONSUMER
The Ultimate Prospects for Travel
45.9
AVERAGE AGE
$77K
AVERAGE HOUSEHOLD INCOME
63%
PLAN TO TAKE A VACATION IN THE NEXT 12 MONTHS
172%
MORE LIKELY TO FISH ON VACATION
2019 MRI Doublebase
Sources: Nielsen, Adobe Analytics 2019; Social Media through April 2020; MRI Doublebase 2019, Brightcove 2019 (video plays, minutes)
WE DRIVE TOURISM
Working with State Tourism Departments and their Departments of Natural Resources, we create custom advertorials and/or programs to promote tourism and natural resources to bass fishing fans. Partners include:
Alabama
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Helped develop the Alabama Bass Trail
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Series of special features with digital extensions
Arkansas
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Special print section with digital extensions
Louisiana
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Digital Native content package featuring Elite angler's favorite Louisiana fisheries
New York
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Multi-page annual print feature with digital extensions
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Governor’s Cup Pro Am Tournament
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:30 spots (ESPN & Bassmaster.com) during NY Elite coverage
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Get Hooked on Fishing in Central Park; featured on ESPN2
Michigan
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Multi-page feature with digital extensions
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Custom sweepstakes for lead generation; prize: fish Michigan lakes with Michigan Elite angler
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:30 spots (ESPN & Bassmaster.com) during MI Elite coverage
Tennessee
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Exclusive sponsorship of a custom content highlighting Spring Pro Tips from Tennessee Elite Anglers
THANK YOU.
We look forward to working with you.
Presentation PDF