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2022 Opportunities
AGENDA
Bassmaster is pleased to present St. Croix the following options streamlined to position your rods as must-haves for success on the water:
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Build Momentum of Digital Campaign supporting your Victory Series line
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NEW Digital Opportunities to reach the College and High School audiences supporting your Bass X rods
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NEW Sponsorship Opportunities to build affinity with our growing youth audience
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College Bracket LIVE
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High School Combine
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College Series All-American Team
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Starting at the end of the 2020 season as well as with 10 million new anglers coming into the sport, Bassmaster will continue to lead with distinction focused on High School and College for the future. Per our new media rights agreement, Fox Sports has asked for us to expand our linear coverage to both HS and College. In fact, that will start towards the end of 2021 when FS1 will carry the Bassmaster College Bracket Championships on Saturday live.
From 2012 to 2020, the Bassmaster College Series schools and clubs have grown 96% from where we started. Overall membership has increased by 137%.
From 2013 to 2020, the Bassmaster High School Series schools and clubs have grown 724%. Overall membership has increased by 1093%.
Due to the strides we’ve made in both of these series, it’s built a foundation of depth and growth for us as we move forward.
In 2021, we’ll be introducing the High School Combine connected with the High School series which inevitably will lead to growth into the College Series. Beyond that, we’ll be building a College All-American program for the 2022 season that we’d love to have St. Croix take part in.
The future for the younger demographic is clearly here and now. The key piece for us we’ll be to expand our linear coverage on Fox Sports, create more compelling ways for our consumers and fans to watch our live tournament coverage as well as to continue to provide the best in class editorial devoted towards these fields.
BASSMASTER YOUTH SERIES &
WHAT'S AHEAD
Committed to Covering Youth Initatives
Coverage of youth initiatives across media platforms is a testament to our commitment and delivers unrivaled opportunities to promote the growth of our sport to student anglers and their families nationwide.
 Dedicated High School Facebook page, over 15K followers. PLUS, 17K followers on Instagram! |  Bassmaster High School Series website channel - Includes info on starting fishing clubs; joining B.A.S.S.; registering teams for tournaments Features live tournament coverage via streaming video of the weigh ins, leaderboard updates, blogs and photo galleries |  B.A.S.S. Times Magazine: Reaches over 587,000 readers each month* Runs tournament coverage and features following each youth event (college and high school); plus features on individual anglers |
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 Dedicated College Facebook page, over 54K followers! PLUS, 34K followers on Instagram. |  Bassmaster College Series website channel - Includes info on starting fishing clubs; joining B.A.S.S.; registering teams for tournaments Features live tournament coverage via streaming video of the weigh ins, leaderboard updates, blogs and photo galleries |  Fox Sports has asked for us to expand our linear coverage to both HS and College. This will start towards the end of 2021 when FS1 will carry the Bassmaster College Bracket Championships on Saturday Live. |
Press Release/Industry News example
Column Sponsorship: James Hall example
Gear Review example
Victory Series Digital Campaign
Continue the momentum of the digital campaign push around the Victory Series.
Proposed digital plan could include:
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Gear Package
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Gear Channel Main - November 2021
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Two Product Reviews
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50% SOV of Holiday Gift Guide with up to 3 St. Croix products featured
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Press Releases/Industry News - 25% SOV
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Column Sponsorship - exclusive sponsorship of Don Barone, James Hall and Bryan Brasher columns
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Product Launch Package of a St. Croix Rods product-focused content
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ICAST 2022 Product Showcase - up to 8 pieces of content
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Video/Watch Channel - content and sponsorship of a St. Croix Rods video landing page
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2022 Bassmaster Classic - Classic heavy-up content with a HPRB the Mon/Tues of Classic week
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Supporting Media - comprehensive banner rotation
Click below to download the proposed digital plan
New Youth Digital Opps
Align the Bass X St. Croix rod with Bassmaster Youth digital content to cultivate the next generation of anglers and build their life-long loyalty to your brand.
Proposed digital plan could include:
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Exclusive monthly sponsorship of the College, High School and Junior Channel Mains - 2x
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Home Page Roadblock - week of Junior, High School and College events - 2x
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College Event Package - 2x
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100% SOV of Leaderboard and Live-Streaming Weigh-In
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30% SOV of live blog with supporting media across Bassmaster.com
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Social posts
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Targeted media within both High School and College content
Click below to download the proposed youth digital plan
Home Page Roadblock example
College Channel Main example
Social Post example
College Classic Bracket
September 30-October 3, 2021
4 Day Tournament
8 College Anglers
1 Bassmaster Classic Berth
The Top 8 College Anglers:
The 8 Anglers from the Top 4 College Series Teams compete for one coveted spot in the Bassmaster Classic
Day 1: Seeding
Day 2: Top 8
Day 3: Top Four
Day 4: Final Two
NEW for 2021
LIVE coverage of Day Two on FS1
(8 Anglers)
College Classic Bracket
College Classic Bracket
LIVE Coverage Sponsorship Includes:
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Marketing Support:
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Brand inclusion in the College Bracket LIVE logo
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Bassmaster and B.A.S.S. Times magazines "Watch" ad
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College Bracket LIVE promotion via eNewsletter
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Social media posts (FB, Twitter and Instagram)
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FOX Sports:
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Sponsorship of 4 Hours of LIVE coverage on FS1:
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6 :30 TV spots during FOX Sports 1 coverage
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Bassmaster.com:
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Sponsorship of 18 hours College Bracket LIVE on Bassmaster.com:
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100% SOV of Pre-roll
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Two :30 spots (or SPONSOR-supplied branded content video) per hour
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Bottom-line ticker branding
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Audio/visual mentions, branding (approximately 10x per day)
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Studio branding
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Digital Media Plan
Note that all media elements are subject to change and availability at time of commitment
College Classic Bracket Title Sponsorship
$75K net
($50K media/$25K fee)
High School Combine
Launching the
2021 BASSMASTER HIGH SCHOOL COMBINE
OCTOBER 15-17, 2021
DECATUR, ALABAMA
All colleges that offer fishing scholarships and up to 100 High School Juniors and Seniors will be invited to attend the FIRST Bassmaster High School Combine.
Coverage and promotion of the event on Bassmaster.com, in Bassmaster Magazine and on Bassmaster Social Media Channels.
SPONSORSHIP INCLUDES:
ON –SITE PROMOTION:
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Logo on all signage (to be featured on photo gallery on Bassmaster.com and all social media coverage)
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Photo gallery on Bassmaster.com and images in Bassmaster coverage and Bassmaster social
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Mentions via announcements throughout the event
GIFTING OPPORTUNITY:
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The chance to distribute gifts to the students and/or colleges in attendance (approximately 130 gifts)
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Opportunity to offer scholarship(s)
PLUS:
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Bassmaster High School Combine logo usage rights
Link to 2021 Tentative Schedule:
2022 Program Details TBD
High School Combine
Supporting Sponsorship
$25K net fee
College All-American Team
NEW FOR 2022
BASSMASTER COLLEGE
ALL-AMERICAN TEAM
Based off our High School All American, The College All American team will honor up to 20 students who excel in academics, community service, and fishing.
Presenting sponsor branding via logo and/or text mention:
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In coverage, including Bassmaster, B.A.S.S. Times and Bassmaster.com
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On All American jerseys awarded to up to 20 College All-American anglers
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On trophies
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In all press releases
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Branding on signage at dinner banquet
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Sponsor to host banquet to educate attendees about your brand and distribute gift cards to anglers to drive website traffic
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Anglers invited to an Elite Series tournament where they will take part in a Pro-Am with an Elite Series angler
Social media to support your sponsorship
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Instagram posts (Presented by St. Croix)
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One for each All American
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Personality pieces what inspires them, other activities they’re involved in (community, sports, etc.)
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College All-American
Presenting Sponsorship
$125K net
($100K media/$25K fee)
