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Bassmaster is pleased to offer Rather Outdoors an updated sponsorship deck streamlined to position your products as must-haves for success on the water.  


Premier and Supporting Level Sponsorship

2021 Programs


2021 Recap & Investment Summary


One Brand Sponsorship of  — Classic, Elites, Opens, Nation, Team, High School and College!

  • Premium Sponsor Recognition

  • Logo in Bassmaster and B.A.S.S. Times magazines; on edit masthead in every issue

  • Year-round logo ID on pages

  • Primary recognition in marketing

Classic Sponsorship — exclusive to Premiers

  • Logo inclusion at event (launch & weigh-in), Expo and in promotion/marketing materials — national and local

  • TV branding: Billboard in Classic broadcasts 

  • Rights to use B.A.S.S. marks, including Bassmaster Classic, in marketing and promotions

Key Benefits for Other Tournaments (Elites, Opens, Nation, Team, College, High School)

  • Billboards in FS1 and Bassmaster LIVE elite coverage 

  • Logo ID on weigh-in stages which increases brand exposure on

    • Live streaming on and Fox Sports GO

Opportunity to activate at all, or your choice of, tournaments

  • Expo space complimentary at all tournaments except Classic



  • Survey B.A.S.S. Council, our panel of 2,600 anglers, to gain valuable product and industry insights (1x annually per Premier Sponsor)

  • Annual sponsorship analysis report

  • Event hospitality to entertain important guests/VIPs

  • B.A.S.S. logo usage rights for marketing and promotions

703 Million

Estimated Impressions

$750k value 



Exposure across media platforms, via your brand logo on:

  • Multiple event ads in Bassmaster and B.A.S.S. Times magazines

  • Sponsor recognition ads in every issue of Bassmaster and B.A.S.S. Times

  • sponsor pages

  • Emails to B.A.S.S. members


​On-site promotion (signage, stage recognition) at all tournaments

  • 230K attended 2019 Elite, Nation, Team and High School events

  • On-site promotion via Expo signage at the Bassmaster Classic

  • 153K attended the 2019 Classic


Opportunity to activate at all, or your choice of, tournaments


  • Hospitality to entertain important guests/VIPs

  • Logo usage rights (Bassmaster, Elites, Nation, Team, High School)

  • Annual sponsorship analysis report 


487 Million

Total estimated impressions


$500k value

Great DeBait

The Great DeBait

The Bassmaster version of March Madness...using only lures from Rather Outdoors

32 contenders will "compete" for the title of greatest bait of all time.  We'll stage the competition with high impact print, plus dynamic TV and online support.  Each week, we’ll encourage people to vote for their favorites, enter the sweepstakes connected to the program and send anglers across America to your websites and/or retail. Eight-weeks of online voting will select the best bait of all time.

Editorial coverage will be provided specific to each lure in order to have Bassmaster’s voice and coverage offer the best insights and depth to the best baits (and Lew's/Strike King products) to accompany them. Lew's/Strike King will have insight and input into each bait chosen as well as to what elements they’d like to include in description.


Aside from the collection of email addresses connected to the Sweepstakes, Bassmaster would like the opportunity to create custom Bassmaster branded Lew's/Strike King products to give away to the contestants on a week to week basis.  Collectively, we want to develop a program that will distinguish Lew's/Strike King as the brands above all brands connected to Bassmaster and to our amazing fans.  With new winners each week and with a program focused on the best performing baits, there isn’t another partner who could be better.


Bassmaster  Magazine

  • High impact 4 page ad unit kicking off program



  • In-show feature (including Bassmaster LIVE)​ centered around "The Great DeBait"


  • Sponsorship of a custom sweepstakes and editorial features highlighting the Great DeBait Voter Program

  • Sponsorship of sweepstakes landing page (Lew's banners) and related pages

  • Social media promotion of sweepstakes

  • Sweepstakes campaign with Lew's/Strike King branding

  • Weekly eblasts to promote voting and sweepstakes (7)

  • Editorial promotion of feature via the weekly newsletter with ad adjacency (x3)

  • Editorial promotion of sweeps via the weekly newsletter with ad adjacency (x3)

  • Sweepstakes fee includes site build, data capture, website and promotional media design, data management, sharing of opt-in data, and legal rules.


  • To incentivize voting, 10 weekly winners will be randomly selected to win custom Bassmaster branded products (prizes provided by Lew's)

  • 1 Lew's GREAT DeBait Grand Prize: $25,000 (cash or product and timing provided by Lew's/Strike King)

  • ​Perfect bracket winners will receive a special reward from Lew's/Strike King

RETAIL OPPS (optional)

  • Reprints of 32 bracket poster made available to Lew's Strike King sales force to display at retail

  • Feature top lures in a Bassmaster branded custom-designed collector's tacklebox/packaging 

  • Monthly or seasonal promotions with feature displays promoting The Great DeBait

Bassmaster to cover the cost for the sweeps rules/development.  Rather Outdoors to cover all prize/fulfillment associated with sweeps and/or retail opps. 


  • Feature Mark Zona in the 4 page kick-off ad unit

  • Retail opps could feature Mark Zona

  • Have Mark Zona promote voting on his social channels 

    • Challenge competitors with his own voting weekly updates​


Industry influencer

2021 Kayak Title Sponsorship Opportunity

2021 Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX schedule

March 13, Lake Fork, Alba, Texas

May 1, Lake Eufaula, Eufaula, Ala.

July 24, Pickwick Lake, Counce, Tenn.

Aug. 7, Upper Chesapeake, Cecil County, Md.

Sept. 25, Upper Mississippi River, La Crosse, Wis.

National Championship

June 9-10, Possum Kingdom Lake, Mineral Wells, Texas

Kayak Series Title Sponsor


  • Your logo incorporated into tournament series logo used in

    • TourneyX App​

    • Kayak Series hub page/leaderboards on

    • Ruler used for tournament photos

    • ads (print, digital, eblasts)

    • Jumbotron at awards presentation at the Bassmaster Classic (shown right)

    • Signage at registration and awards ceremony for each Kayak Series event

  • Name included in tournament name in media coverage (Bassmaster, B.A.S.S. Times and

  • Name mention in social media coverage PLUS handshake for sponsors

  • Audio mention plus logo in Bassmaster LIVE and television programming

  • Name mentioned in audio announcements at Elite and Nation tournaments

  • 1/3 page sponsor ad in Bassmaster Magazine special section series wrap-up

  • Opportunity to provide product samples, prizes or coupons to competitors at event registration and award ceremony

  • Recognition in all press releases related to the series

  • Opportunity to distribute press release/information in the Classic Media Center

    • The Media Center at the Classic hosts 250+ working media, who use it as a combination of a work space/interview space where they meet with anglers after weigh in (separate from the room where press conferences are held).

  • Tournament logo usage rights

    • Title Sponsor may produce signage using Kayak Series logo to use in your Classic Expo space

47 Million+

Estimated Impressions


Three divisions — Southern, Central and Northern — with three events in each

Total payout of more than $2.25 million

(based on a field of 150 anglers)


All nine tournament winners will earn an automatic berth to the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk if they fish all events in their division

NEW for 2021


A minimum of three Bassmaster Opens Events will be broadcast LIVE on FS1

(9 total hours of LIVE coverage)

Presenting Sponsor of the 2021 Bassmaster Opens Series

One Rather Outdoors brand will be incorporated into the Opens Series logo. Coverage and exposure across media platforms, via series logo or text mention:

  • branding in coverage:

    • LIVE streaming​

    • Weigh-In streaming

    • Text/Logo/Wide Event Module (WEM)

    • Logo on Open Series hub page and event leaderboards

    • Newsletter coverage

  • Social Media branding

    • Bassmaster Facebook, Instagram & Twitter​

  • Print branding in coverage

    • Coverage B.A.S.S. Times​

  • TV branding in coverage

    • FS1 - last day of each division​

Event Marketing:

  • Print event ads in both Bassmaster and B.A.S.S. Times magazines

  • ePromos

  • Web banners promoting series registration

On-Site Branding:

  • Logo on podium & trophy + around venue

  • Opportunity to activate at all, or your choice of, Opens Series tournaments


  • Opens Series Tournament logo usage rights

  • Recognition in all press releases related to the Series



One brand receives a Supporting Level Sponsorship

Sponsorship Fees: $225k

  • Supporting Level Sponsorship: $75k

  • Opens Series Presenting Sponsorship: $100k

  • Kayak Title Sponsorship: $50k

Classic Booth Space: $24k

  • 20 x 50 = 1,000 sq. ft.

Great DeBait program: $200k

Media TBD: $101k


One brand receives a Premier Level Sponsorship

Sponsorship Fees: $300k

  • Premier Level Sponsorship: $150k

  • Opens Series Presenting Sponsorship: $100k

  • Kayak Title Sponsorship: $50k

Classic Booth Space: $24k

  • 20 x 50 = 1,000 sq. ft.

Great DeBait program: $200k

Media TBD: $276k

All Rather Outdoors brands spending with Bassmaster contribute to the total spends.




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