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AGENDA
Bassmaster is pleased to offer Rather Outdoors a major sponsorship designed to increase brand awareness, reach targeted consumers, and position your products as must-haves for success on the water. A dynamic, fully-integrated sponsorship with Bassmaster plus impactful, highly relevant marketing programs will position Lew's, Strike King & Zebco as preeminent brands in the outdoors space.
Premier and Supporting Level Sponsorship
Program Options
Package Combinations & Costs
PREMIER SPONSOR
One Brand Sponsorship of — Classic, Elites, Opens, Nation, Team, High School and College!
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Premium Sponsor Recognition
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Logo in Bassmaster and B.A.S.S. Times magazines; on edit masthead in every issue
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Year-round logo ID on Bassmaster.com pages
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Primary recognition in marketing
Classic Sponsorship — exclusive to Premiers
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Logo inclusion at event (launch & weigh-in), Expo and in promotion/marketing materials — national and local
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TV branding: Billboard in Classic broadcasts
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Rights to use B.A.S.S. marks, including Bassmaster Classic, in marketing and promotions
Key Benefits for Other Tournaments (Elites, Opens, Nation, Team, College, High School)
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Billboards in FS1 and Bassmaster LIVE elite coverage
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Logo ID on weigh-in stages which increases brand exposure on Bassmaster.com
- Live streaming on Bassmaster.com and Fox Sports GO
Opportunity to activate at all, or your choice of, tournaments
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Expo space complimentary at all tournaments except Classic
Plus...
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Survey B.A.S.S. Council, our panel of 2,600 anglers, to gain valuable product and industry insights (1x annually per Premier Sponsor)
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Annual sponsorship analysis report
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Event hospitality to entertain important guests/VIPs
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B.A.S.S. logo usage rights for marketing and promotions
703 Million
Estimated Impressions
$750k value
SUPPORTING SPONSOR
Exposure across media platforms, via your brand logo on:
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Multiple event ads in Bassmaster and B.A.S.S. Times magazines
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Sponsor recognition ads in every issue of Bassmaster and B.A.S.S. Times
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Bassmaster.com sponsor pages
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Emails to B.A.S.S. members
On-site promotion (signage, stage recognition) at all tournaments
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230K attended 2019 Elite, Nation, Team and High School events
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On-site promotion via Expo signage at the Bassmaster Classic
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153K attended the 2019 Classic
Opportunity to activate at all, or your choice of, tournaments
Plus…
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Hospitality to entertain important guests/VIPs
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Logo usage rights (Bassmaster, Elites, Nation, Team, High School)
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Annual sponsorship analysis report
487 Million
Total estimated impressions
$500k value
MARK ZONA
Industry influencer
Bassmaster fans follow the professionals and their endorsement of your brand carries great value. Utilize your sponsorship of Mark Zona to tell the Lew's/Strike King/Zebco message in the highly relevant programs outlined on the following pages.
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2021 Opportunities
The Great DeBait
The Bassmaster version of March Madness...
32 contenders will "compete" for the title of greatest bait of all time. We'll stage the competition with high impact print, plus dynamic TV and online support. Each week, we’ll encourage people to vote for their favorites, enter the sweepstakes connected to the program and send anglers across America to your websites and/or retail. Eight-weeks of online voting will select the best bait of all time.
Editorial coverage will be provided specific to each lure in order to have Bassmaster’s voice and coverage offer the best insights and depth to the best baits (and Lew's/Strike King products) to accompany them. Lew's/Strike King will have insight and input into each bait chosen as well as to what elements they’d like to include in description.
Aside from the collection of email addresses connected to the Sweepstakes, Bassmaster would like the opportunity to create custom Bassmaster branded Lew's/Strike King products to give away to the contestants on a week to week basis. Collectively, we want to develop a program that will distinguish Lew's/Strike King as the brands above all brands connected to Bassmaster and to our amazing fans. With new winners each week and with a program focused on the best performing baits, there isn’t another partner who could be better.
Bassmaster Magazine
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High impact 4 page ad unit kicking off program
TV
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In-show feature (including Bassmaster LIVE) centered around "The Great DeBait"
DIGITAL/SOCIAL
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Sponsorship of a custom sweepstakes and editorial features highlighting the Great DeBait Voter Program
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Sponsorship of sweepstakes landing page (Lew's banners) and related pages
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Social media promotion of sweepstakes
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Sweepstakes campaign with Lew's/Strike King branding
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Weekly eblasts to promote voting and sweepstakes (7)
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Editorial promotion of feature via the weekly newsletter with ad adjacency (x3)
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Editorial promotion of sweeps via the weekly newsletter with ad adjacency (x3)
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Sweepstakes fee includes site build, data capture, website and promotional media design, data management, sharing of opt-in data, and legal rules.
SWEEPS
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To incentivize voting, 10 weekly winners will be randomly selected to win custom Bassmaster branded products (prizes provided by Lew's)
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1 Lew's GREAT DeBait Grand Prize: $25,000 (cash or product and timing provided by Lew's/Strike King)
- Perfect bracket winners will receive a special reward from Lew's/Strike King
RETAIL OPPS (optional)
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Reprints of 32 bracket poster made available to Lew's Strike King sales force to display at retail
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Feature top lures in a Bassmaster branded custom-designed collector's tacklebox/packaging
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Monthly or seasonal promotions with feature displays promoting The Great DeBait
Media Value $500k
Digital + TV in-show value $400k (no print)
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Feature Mark Zona in the 4 page kick-off ad unit
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Retail opps could feature Mark Zona
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Have Mark Zona promote voting on his social channels
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Challenge competitors with his own voting weekly updates
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MARK ZONA
Industry influencer
We compare everything you need to know about two top anglers (current and the G.O.A.T.S):
Greg Hackney or Mark Menendez vs. Hank Parker
Where they are from
Techniques used
History on fisheries competing and average total weight
Bassmaster & B.A.S.S. Times magazines
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Features dedicated to the “Tale of the Tape” where the Bassmaster experts compare fishing greats to a current Elite series angler and make the case on who would come out on top if there was a head-to-head competition
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Ad Support
TV
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In-show features (including Bassmaster LIVE) centered around "Tale of the Tape"
DIGITAL/SOCIAL
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Multiple features dedicated to "Tale of the Tape"
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Social:
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"Tale of the Tape" infographics
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Allow fans to vote on who would win in a head-to-head competition
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Digital Media Plan
$300K Value
MARK ZONA
Industry influencer
Utilize Mark Zona as the emcee of the "Tale of the Tape" in-show feature.
2021 Kayak Title Sponsorship Opportunity
2021 Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX schedule
March 13, Lake Fork, Alba, Texas
May 1, Lake Eufaula, Eufaula, Ala.
July 24, Pickwick Lake, Counce, Tenn.
Aug. 7, Upper Chesapeake, Cecil County, Md.
Sept. 25, Upper Mississippi River, La Crosse, Wis.
National Championship
June 9-10, Possum Kingdom Lake, Mineral Wells, Texas
Five (5) National Regional events
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ALL CASH payout
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Advertised payout based on 150 boats. Adjusted for actual field size
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The Top 20% or 20 anglers (whichever is greater) from each national regional advance to the 2021 B.A.S.S. Nation Kayak Series Championship
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Leaderboard posted on Bassmaster.com
2021 B.A.S.S. Nation Kayak Series Format
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One Competition Day
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Entry fee $250
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Catch, Photograph and Release (CPR)
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The best five (5) fish make up a daily limit
2021 B.A.S.S. Nation Kayak Series Payout (based on fields of 150)
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Total per event — $30,000
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2020 B.A.S.S. Nation Kayak Series (5 events) — $150,000
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First place — $7,000
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Final payout adjusted at percentage of 150 boats (+/-) of actual field size
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Who qualifies for 2022 B.A.S.S. Nation Kayak Series Championship held in conjunction with the 2022 Bassmaster Classic?
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The Top 20% or 20 anglers (whichever is greater) from each national regional
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The Top 10% or five (5) anglers (whichever is greater) from each state B.A.S.S. Nation that holds a B.A.S.S. Nation Kayak State Championship
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Any angler that fishes four (4) of the five (5) national regionals
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2022 Kayak Tournament schedule will be determined by December
KAYAK TITLE sponsor BENEFITS
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Your logo incorporated into tournament series logo used in
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TourneyX App
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Kayak Series hub page/leaderboards on Bassmaster.com
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Ruler used for tournament photos
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Bassmaster.com ads (print, digital, eblasts)
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Jumbotron at awards presentation at the Bassmaster Classic (shown right)
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Signage at registration and awards ceremony for each Kayak Series event
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Name included in tournament name in media coverage (Bassmaster, B.A.S.S. Times and Bassmaster.com)
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Name mention in social media coverage PLUS handshake for sponsors
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Audio mention plus logo in Bassmaster LIVE and television programming
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Name mentioned in audio announcements at Elite and Nation tournaments
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1/3 page sponsor ad in Bassmaster Magazine special section series wrap-up
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Opportunity to provide product samples, prizes or coupons to competitors at event registration and award ceremony
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Recognition in all press releases related to the series
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Opportunity to distribute press release/information in the Classic Media Center
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The Media Center at the Classic hosts 250+ working media, who use it as a combination of a work space/interview space where they meet with anglers after weigh in (separate from the room where press conferences are held).
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Tournament logo usage rights
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Title Sponsor may produce signage using Kayak Series logo to use in your Classic Expo space
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47 Million+
Estimated Impressions
$150k Value
BRANDING OVERVIEW
Left: On-site event signage
Above: Print Ad in JanFeb isssue of Bassmaster Magazine
Right: Eblast promo
2020 Bassmaster Opens Series Highlights
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8 tournaments
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518 Total Opens Pro-Anglers competed
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21MM Pageviews
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New: BassTrakk for the Opens Series
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New: Bassmaster Opens LIVE on-the-water coverage for 4,067,293 minutes streamed (previously only weigh-ins were streamed)
New for 2021
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Three divisions — Southern, Central and Northern
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Three events each
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Sources: Adobe Analytics, Nielsen, Brightcove, Livestream/Vimeo 2020, Social Media through October, Cision/PR Newswire
Title Sponsor of the 2021 Bassmaster Opens AOY Award
Title Benefits include:
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Incorporation of Sponsor name and logo in the Opens AOY Award title
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AOY Award coverage and promotion with sponsor mentions and photos, where appropriate, to include:
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B.A.S.S. Times magazine: Minimum of six mentions in AOY Opens articles
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Bassmaster magazine: Branded sidebar update or recap of AOY in one issue
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Bassmaster.com:
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Combined AOY Opens leaderboard
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Mentions in weigh-in streaming during each event
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Mentions in regular updates on AOY Opens point race
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One photo gallery/story showcasing all the anglers who fish the three divisions
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Bassmaster social media posts:
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Social post before the first Opens event in 2021 explaining the combined Opens AOY points race
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Ten (10) posts during the year updating the Opens AOY points race
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Sponsor will have the opportunity to provide, at Sponsor costs, wind blades (six total for the year) for launch and/or weigh-in site subject to BASS approval
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Sponsor will receive on site mentions at the Opens weigh-ins
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Sponsor will have the right to distribute promotional items/materials and promote their products to the anglers at the angler registration meeting at all Opens events
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Sponsor will be recognized in all pre- and post- tournament press releases as the Opens AOY Award Title Sponsor
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Sponsor branding incorporated into oversized check plus AOY trophy
MARK ZONA
Industry influencer
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Utilize Mark Zona as your talent inside a :30 spot supplied by Lew's
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Encourage Mark Zona to promote opens AOY and LIVE coverage on his social channel
2021 OPENS LIVE
TITLE SPONSORSHIP
Last Opens event in each region carried live on FOX Sports TV
Includes: Opens AOY Title & 2021 Opens LIVE Title Sponsorship with additional Media Support
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Title designation in Opens LIVE logo
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Exclusive sponsorship of Final day LIVE coverage (Saturday) of Opens competition for approximately six hours on Bassmaster.com with cameras on up to six anglers at a time, and voiceover/ commentary by a Bassmaster host, including:
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100% SOV of :15 pre-roll
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50% SOV of banners within LIVE
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25% SOV within BASSTrakk
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Bottom-line ticker branding
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Audio/visual mentions, branding (approximately 10x per day)
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Two :30 spots (or SPONSOR-supplied branded content video) per hour (6 hours of coverage per tournament; nine events)
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Branding via logo on Opens BASSTrakk Leaderboard
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Social media posts (FB, Twitter and Instagram)
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Branding via logo within Opens LIVE promotion via eNewsletters (9)
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SOV of banner impressions for all nine live-streamed events in addition to targeted media around additional Opens coverage
$300k Value
Note that all media elements are subject to change
MARK ZONA
Industry influencer
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Reinforce notoriety of Zona as a Bassmaster Elite Series analyst by using him as your talent in a supplied :30 commercial spot to run during live linear broadcast
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Promotion and coverage in Bassmaster and B.A.S.S. Times magazines
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Bassmaster.com (branding on site, photo galleries, stories)
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Six (6) hours of LIVE weekend coverage on Fox Sports 1
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Bassmaster.com LIVE stream coverage (24 hours over 4 days)
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Bassmaster.com weigh-in streaming (10 hours over 4 days)
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Partner will receive six (6) :30 second commercial spots (1 per hour) of all live linear broadcast hours of purchased event
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Social media posts (FB, Twitter and Instagram) and eNewsletter
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Event attend and TV tune-in eBlasts to 300K
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Local media promotion and PR
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Branding on stage (computer & podium) and trophy
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Stage mentions, several times daily
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:30 commercial on jumbo-tron
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On stage give-a-ways at weigh-ins daily
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20’x20’ exhibit space with name on tent topper in expo area
ELITE EVENT
TITLE SPONSORSHIP
32 Million+
Estimated Impressions
$150k Value
MEDIA PLAN
Your sponsorship includes a brand media campaign.
Bassmaster will work with you to create a media plan that meets your marketing objectives and delivers on your brand goals.
B.A.S.S. assets could include:
Bassmaster, over 2.7MM monthly readers
B.A.S.S. Times, over 587K monthly readers
Digital
Bassmaster.com, over 752MM monthly uniques (YTD 2020)
Over 12.9MM average monthly page views (YTD 2020)
Television
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New for 2021! 68.5 hours exclusively on FOX networks: Bassmaster Classic and every Elite event
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Saturdays and Sundays, beginning at 8:00am ET
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Bassmaster.com — secondary digital stream runs simultaneously during the live television broadcast
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All hours simulcast on FOX Sports GO (Streaming)
JUNE 11-13, 2021
The Bassmaster Classic® is the PREMIER event in the outdoor industry:
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Annual event with FREE activities for the whole family
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153K attended in 2019 and 123K in 2020
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The world’s best anglers compete for a $1MM purse over three days of fierce competition
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Classic anglers include some of the celebrities and icons of our sport
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For more than 50 years, the Classic has represented the highest level of bass fishing competition and is followed by fishing fans across the country and worldwide
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The Classic is covered across B.A.S.S. media platforms (print, TV, live streaming, digital, social and radio) and industry and mainstream third-party (non-B.A.S.S.) media
TAKE OFF/
COMPETITION
Isle Du Bois Park
Lake Ray Roberts
CLASSIC OUTDOORS EXPO
Will Rogers Memorial Center
Size and Space TBD based upon Rather Outdoor's needs
WEIGH-INS
Dickies Arena
2021 INVESTMENT OPTIONS
Each option offers packages to achieve one brand supporting sponsorship or one brand premier sponsorship. All spending packages include a custom media plan (TBD) and exhibit space (size TBD) at the Bassmaster Classic Expo.
SUPPORTING SPONSORSHIP LEVEL PACKAGES
One brand receives a Supporting Level Sponsorship
PACKAGE 1
$550k
$1.1MM Value
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Tale of the Tape
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Go Outside Co-Presenting Sponsor
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Kayak Title Sponsor
PACKAGE 2
$575k
$1.15MM Value
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Title Sponsor of The Great DeBait
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Kayak Title Sponsor
PACKAGE 3
$600k
$1.2MM Value
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Great DeBait (digital + TV in show)
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Opens AOY + LIVE
PREMIER SPONSORSHIP LEVEL PACKAGES
One brand receives a Premier Level Sponsorship
PACKAGE 1
$750k
$1.5MM Value
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Supporting Package 1 programs +
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Elite Title Event Sponsorship
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Custom Video Series
PACKAGE 2
$775k
$1.55MM Value
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Supporting Package 2 programs +
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Elite Title Event Sponsorship
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Custom Video Series
PACKAGE 3
$800k
$1.6MM Value
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Supporting Package 3 programs +
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Elite Title Event Sponsorship
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Custom Video Series
* All Rather Outdoors brands spending with Bassmaster contribute to the total spends.
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