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AGENDA
Intro/Anderson Companies Background (Chase Anderson)
Bassmaster Rewind (Tim Sullivan)
Rather Outdoors Goals/Strategy (Rather Outdoors Team)
2021 Ideas (Pending Time):
Great DeBait
Tale of the Tape
Kayak Title Sponsorship
Go Out{side}
2020 REWIND
+One of three major professional sports to complete a full 2020 season*
(Bassmaster Elite Series, NASCAR, NFL)
+The 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk was the largest Alabama Classic with over 122,814 in attendance and had a $35MM+ economic impact for Birmingham metro
+14MM reached through 86 hours of LIVE Elite Series broadcast on ESPN2
+Basspro.com Bassmaster Opens page views had a +23% increase vs. 2019 with the addition of BASSTrakk and Opens LIVE
+The Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX delivered 47MM impressions in its inaugural season
+Bassmaster College, High School and Youth memberships are averaging 13.5K+ active members over the previous 3 years
+Combined Bassmaster social media audience nearing 2 Million
+Announced a multi-year partnership with Fox Sports to continue LIVE broadcast for ALL 2021 Bassmaster Elite Series Events and the Academy Sports + Outdoors Bassmaster Classic presented by Huk
*Based on an internal audit.
Sources: Adobe Analytics, Nielsen, Brightcove, Livestream/Vimeo 2020
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2021 Opportunities
The
Great DeBait
The Great DeBait
The Bassmaster version of March Madness...
32 contenders will "compete" for the title of greatest bait of all time. We'll stage the competition with high impact units in print in the beginning and for the final four chosen as well as online. Each week, we’ll encourage people to vote for their favorites, enter the sweepstakes connected to the program and send anglers across America to Lews.com & Strikeking.com. Five-weeks of online voting will select the best bait of all time — timed to coincide with March Madness.
Editorial coverage will be provided specific to each lure in order to have Bassmaster’s voice and coverage offer the best insights and depth to the best baits (and Lew's/Strike King products) to accompany them. Lew's/Strike King will have insight and input into each bait chosen as well as to what elements they’d like to include in description.
Aside from the collection of email addresses connected to the Sweepstakes, Bassmaster would like the opportunity to create custom Bassmaster branded Lew's/Strike King products to give away to the contestants on a week to week basis. Collectively, we want to develop a program that will distinguish Lew's/Strike King as the brands above all brands connected to Bassmaster and to our amazing fans. With new winners each week and with a program focused on the best performing baits, there isn’t another partner who could be better.
Bassmaster Magazine
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Bonus page
TV
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In-show feature (including Bassmaster LIVE) centered around "The Great DeBait"
DIGITAL/SOCIAL
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Sponsorship of a custom sweepstakes and editorial features highlighting the Great DeBait Voter Program
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Sponsorship of sweepstakes landing page (Lew's banners) and related pages
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Social media promotion of sweepstakes
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Sweepstakes campaign with Lew's/Strike King branding
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Weekly eblasts to promote voting and sweepstakes (7)
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Editorial promotion of feature via the weekly newsletter with ad adjacency (x3)
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Editorial promotion of sweeps via the weekly newsletter with ad adjacency (x3)
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Sweepstakes fee includes site build, data capture, website and promotional media design, data management, sharing of opt-in data, and legal rules.
SWEEPS
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To incentivize voting, ten weekly winners will be randomly selected to win custom Bassmaster branded products (prizes provided by Lew's)
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1 Lew's GREAT DeBait Grand Prize: $25,000 (cash or product and timing provided by Lew's/Strike King)
- Perfect bracket winners will receive a special reward from Lew's/Strike King
RETAIL OPPS
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Feature top lures in a Bassmaster branded custom-designed collector's tacklebox/packaging
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Monthly or seasonal promotions with feature displays promoting The Great DeBait
UNIQUE OPPORTUNITY (optional)
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Bassmaster Magazine
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Removable poster
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We compare everything you need to know about two top anglers
(current and the G.O.A.T.S):
Where they are from
Techniques used
History on fisheries competing and average total weight
Bassmaster & B.A.S.S. Times magazines
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Features dedicated to the “Tale of the Tape” where the Bassmaster experts compare fishing greats to a current Elite series angler and make the case on who would come out on top if there was a head-to-head competition
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Ad Support
TV
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In-show features (including Bassmaster LIVE) centered around "Tale of the Tape"
DIGITAL/SOCIAL
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Multiple features dedicated to "Tale of the Tape"
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Social:
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"Tale of the Tape" infographics
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Allow fans to vote on who would win in a head-to-head competition
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Digital Media Plan
2021 Title Sponsorship Opportunity
about us
Five (5) National Regional events
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ALL CASH payout
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Advertised payout based on 150 boats. Adjusted for actual field size
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The Top 20% or 20 anglers (whichever is greater) from each national regional advance to the 2021 B.A.S.S. Nation Kayak Series Championship
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Leaderboard posted on Bassmaster.com
2021 B.A.S.S. Nation Kayak Series Format
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One Competition Day
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Entry fee $250
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Catch, Photograph and Release (CPR)
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The best five (5) fish make up a daily limit
2021 B.A.S.S. Nation Kayak Series Payout (based on fields of 150)
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Total per event — $30,000
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2020 B.A.S.S. Nation Kayak Series (5 events) — $150,000
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First place — $7,000
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Final payout adjusted at percentage of 150 boats (+/-) of actual field size
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Who qualifies for 2022 B.A.S.S. Nation Kayak Series Championship held in conjunction with the 2022 Bassmaster Classic?
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The Top 20% or 20 anglers (whichever is greater) from each national regional
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The Top 10% or five (5) anglers (whichever is greater) from each state B.A.S.S. Nation that holds a B.A.S.S. Nation Kayak State Championship
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Any angler that fishes four (4) of the five (5) national regionals
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2022 Kayak Tournament schedule will be determined by December
TITLE sponsor
BENEFITS
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Your logo incorporated into tournament series logo used in
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TourneyX App
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Kayak Series hub page/leaderboards on Bassmaster.com
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Ruler used for tournament photos
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Bassmaster.com ads (print, digital, eblasts)
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Jumbotron at awards presentation at the Bassmaster Classic (shown right)
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Signage at registration and awards ceremony for each Kayak Series event
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Name included in tournament name in media coverage (Bassmaster, B.A.S.S. Times and Bassmaster.com)
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Name mention in social media coverage PLUS handshake for sponsors
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Audio mention plus logo in Bassmaster LIVE and television programming
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Name mentioned in audio announcements at Elite and Nation tournaments
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1/3 page sponsor ad in Bassmaster Magazine special section series wrap-up
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Opportunity to provide product samples, prizes or coupons to competitors at event registration and award ceremony
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Recognition in all press releases related to the series
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Opportunity to distribute press release/information in the Classic Media Center
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The Media Center at the Classic hosts 250+ working media, who use it as a combination of a work space/interview space where they meet with anglers after weigh in (separate from the room where press conferences are held).
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Tournament logo usage rights
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Title Sponsor may produce signage using Kayak Series logo to use in your Classic Expo space
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BRANDING OVERVIEW
Left: On-site event signage
Above: Print Ad in JanFeb isssue of Bassmaster Magazine
Right: Eblast promo
Go Out{side}
with
TV & LIVE BROADCAST
300 Total LIVE hours in 2021
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66 hours exclusively on FOX networks: Bassmaster Classic and every Elite event
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Saturdays and Sundays, beginning at 8:00 a.m. ET
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8 Hours of Bassmaster Classic (4 hours on FOX)
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58 Hours of Bassmaster Elite Series (All on FS1)
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234 Hours on Bassmaster.com — secondary digital stream runs simultaneously during the live television broadcast
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All 234 Hours simulcast on FOX Sports GO (Streaming)
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