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SOURCE: 2021 SPECIAL REPORT ON FISHING, 2021 MRI Doublebase, Adobe Analytics, Social Media through October 2021, Nielsen 2021 Live + SD, FOX Sports, Brightcove, Adobe Analytics, Cision/PR Newswire
Life on the Water fueled by
FUELED BY PUBLIX
Bassmaster anglers and fans spend their days on the water. Through your Bassmaster campaign, we will help educate and inform our readers on the convenience of shopping at Publix:
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Grab & Go foods
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PubSubs and other deli items
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Grocery delivery
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Curbside pickup
For 2022, Bassmaster provides an expanded platform for Publix to continue to position itself as the one stop shop for key essentials before heading out to fish and boat.
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Digital media plan over an expanded geography supporting multiple Publix divisions
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Opportunity to expand the direct mail effort over the larger geography
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Event activation opportunities including sampling at B.A.S.S. events
DIGITAL CAMPAIGN
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Geo-targeted digital campaign that targets
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Lakeland Division: Same as 2021
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AL, SC, GA, TN, NC, VA
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Continue to utilize ROS and social media.
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Proposed campaign flight: March 1 - November 30
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Digital campaign PDF:
LOCAL ELITE PARTNER
2022 Elite Activation Opportunities within Publix footprint:
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Clarendon, SC (Fishery: Santee Cooper), March 17-20
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Attendance estimate: 6k
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Dayton, TN (Fishery: Chickamauga), April 7-10
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Attendance estimate: 8k
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Counce, TN (Fishery: Pickwick), June 2-5
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Attendance estimate: 3k - new location for B.A.S.S., estimate could vary
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Bassmaster will promote Publix as a Local Elite Partner delivering local brand awareness via your brand logo on:
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Emails sent to B.A.S.S. members promoting tournament attendance and onsite promotion
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Publix branding via logo and/or text mention through all Bassmaster local Elite marketing typically done through newspaper and radio
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On-site promotion at the Elite tournament (3x5 logo banner; flag banner)
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On-stage mentions (2x daily)
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:30 spot on jumbotron
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Hospitality opportunity upon request to entertain important guests/VIPs at select events (space, tours of the Elite stage and footprint, and light refreshments). Elite angler fishing trips can also be arranged for Publix VIPs.* *additional expense may be incurred with hospitality options
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Event logo usage rights for in-store promotions and marketing
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Recognition in PR campaigns to local media
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Opportunity to activate at Elite events within the Publix footprint
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Sample food, distribute literature by Publix airstream trailer or 20 x 20 tent
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Affinity Partner
MAILING TO B.A.S.S. MEMBERS
(APPROXIMATELY 110K IN FOLLOWING AREAS)
One year Mailing program:
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Access to mailing file up to 4x annually through a 3rd party list broker (as executed in 2021).
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7,363 B.A.S.S. members in the Tampa Bay DMA, same as 2021
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104,000 B.A.S.S. members in the Publix state footprint of AL, GA, TN, NC, VA, SC
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REACH THE NATION
The B.A.S.S. Nation is a global network of locally organized clubs whose members participate in and support a range of activities, including tournaments, conservation initiatives and youth programs. They are organized in 47 states and 11 different countries. Typically referred to as the "minutemen" of the organization, these members are the most dedicated to the B.A.S.S. initiatives at the local, state and division levels.
Opportunities to engage the Nation within your footprint:
Click to see the B.A.S.S. 2022 Tournament Schedule:
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B.A.S.S. Nation State President can send email(s) to the B.A.S.S. affiliated clubs (Nation, High School, College) promoting Publix's message
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Activate at local B.A.S.S. Nation and/or Youth Events
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Publix can activate/sample
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Nation event avg. attendance: 1,200+
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College event avg. attendance: 1,500+
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High School event avg. attendance: 1,300+
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Provide Publix swag for competitors and prize(s) for the winners
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Total Cost: $147k
Digital Media Plan: $122k
Event Activation & Member Access: $25k
2022 Investment
THANK YOU!
