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PREMIER SPONSOR BENEFITS 

PREMIER BENEFITS:

EDITORIAL COVERAGE

Branding in editorial coverage delivers unparalleled exposure and builds brand affinity; coverage carrying sponsor branding includes:

 

  • B.A.S.S. coverage of tournaments

    • Fox Sports (FOX, FS1)—60 hours of programming​​

    • Bassmaster LIVE on Bassmaster.com + FOX Sports GO (Classic and Elites)—234 hours of programming in 2021

    • Bassmaster.com tournament stories, blogs, galleries, videos, streaming weigh-ins—reaching over 9MM in 2020

    • Bassmaster Magazine, 2.7MM readers/issue

    • B.A.S.S. Times Magazine, 587K readers/issue

  • Third-party coverage (print/digital)

    • Generated by B.A.S.S. PR campaigns

    • Reporters/content creators at tournaments

  • PLUS…priority consideration in non-tournament editorial features in B.A.S.S. media

*Sources: Bassmaster.com, Adobe Analytics; Bassmaster, MRI Doublebase 2020; B.A.S.S. Times, publisher's estimate

Recognition as a Premier Sponsor in all B.A.S.S. marketing materials via logo on

  • Promotional ads in Bassmaster and B.A.S.S. Times

  • Editorial mastheads in Bassmaster and B.A.S.S. Times, every issue

  • Bassmaster.com Facebook sponsor page

  • Bassmaster.com—every page accessed via desktop

  • ePromos for tournament attendance

  • ePromos for Bassmaster LIVE shows

  • ePromos for upcoming shows on FOX Sports networks

 

 

Recognition as Premier Sponsor, in local print campaigns to drive attendance (ads/posters /signage)

 

 

On-site promotion at all tournaments reaches avid fans

  • Logo placement at event (drives branding in edit coverage—TV, streaming, online, print)

  • Humminbird/MinnKota logo billboards on FS1 and FOX live broadcasts​

  • Logo on weigh-in stage — exclusive to Premiers

  • Logo on signage (expo area/launch site) at all tournaments

  • (1) :30 spot/day on the JumboTron

  • On-stage mentions at all tournaments

PREMIER BENEFITS:

MARKETING

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PREMIER BENEFITS:

ON-SITE ACTIVATION 

Market to professional/competing anglers who influence purchase decisions

  • Angler Registration at tournament events

Activation at tournaments to market direct to consumers

  • Exhibit space (tent provided at Elites only); ability to display and promote products

HOSPITALITY

Hospitality* to entertain important guests/VIPs/customers

  • VIP access to B.A.S.S. hospitality at select events (Classic and some Elites); could include:

    • VIP/Backstage tours

    • Angler meet and greet

    • Fish with a Pro outings

 

*Some hospitality opportunities require additional fees; available on request.
 

LOGO USAGE RIGHTS

  • Logo usage rights for advertising and marketing materials

  • No charge, and unlimited, video content from any of our LIVE coverage

  • Unlimited product entries into any of our new gear galleries

CUSTOM RESEARCH & REPORTING

  • Custom research via the B.A.S.S. Council, 2,600 avid fans; assess the Council to gather industry or brand intelligence, test ad creative, and more

 

  • Sponsorship Analysis Report compiled by GumGum Sports, industry leader in tracking, analyzing and valuing sports and entertainment sponsorships

PREMIER BENEFITS:

BASSMASTER CLASSIC

Sponsorship of the industry’s biggest event—EXCLUSIVE to Premier Sponsors

 

  • Humminbird/Minn Kota logo prominently featured on stage jumbotron and signage delivers branding in streaming videos and photo galleries on Bassmaster.com

  • Humminbird/Minn Kota logo prominently featured on stage jumbotron and signage  delivers branding in television coverage on FOX

  • Arena activation engages fans with the Humminbird/MinnKota brand

  • Prominent logo placement on signage throughout Expo

  • Premium booth space at the EXPO

  • Brand recognition on event marketing materials

  • Press materials/products at Media Day, usually over 300 outdoor writers

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X

  • Premier Sponsorship fee is normally $250,000, discounted to $150,000 per brand for Johnson Outdoors

  • Minimum media spend: $600,000 per Premier brand

Sponsorship Deliverable Breakdown

Classic

Classic Activation

:30 spot on Jumbotron in Arena, daily

Three PA annoucements per day in Expo

Two mentions per day on stage in arena

Media Day

Opportunity for additional branding

Demo rides after launch

Classic Launch site activation

Night of Champions dinner

Sponsor Party

Sponsor Lounge in arena

VIP seating in arena

Classic Expo space

Use of Classic Logo

Survey B.A.S.S. Council focus group

Premier

X

X

X

X

X

X

X

X

X

X

X

X

1st choice

X

X

Supporting

X

X

X

X

X

X

X

X

X

X

X

X

2nd choice

X

X

Example

Classic Activation

:30 spot on Jumbotron in Arena, daily

Three PA annoucements per day in Expo

Two mentions per day on stage in arena

Media Day

Example: Street pole banners

Demo rides after launch

Classic Launch site activation

Night of Champions dinner

Sponsor Party

Sponsor Lounge in arena

VIP seating in arena

Classic Expo space

Use of Classic Logo

Survey B.A.S.S. Council focus group

Elite Events & Grassroots, media

Activation at weigh-in

Demo rides/on-the-water demos

Two Logos per brand on all stages

Callouts during weigh-in

Use of B.A.S.S. logo

Logo in every issue of Bassmaster

Logo in every issue of B.A.S.S. Times

Annual editorial visit

TV Billboards on FS1 and FOX

Premier

X

X

X

X

X

X

X

X

X

Supporting

X

X

X

X

X

X

X

X

X

Example

Classic Activation

:30 spot on Jumbotron in Arena, daily

Generates millions of impressions

Two mentions per day on stage in arena

Media Day

Premier logos larger and more prominent

Premier logos larger and more prominent

X

THANK YOU!