

PREMIER SPONSOR BENEFITS
PREMIER BENEFITS:
EDITORIAL COVERAGE

Branding in editorial coverage delivers unparalleled exposure and builds brand affinity; coverage carrying sponsor branding includes:
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B.A.S.S. coverage of tournaments
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Fox Sports (FOX, FS1)—60 hours of programming
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Bassmaster LIVE on Bassmaster.com + FOX Sports GO (Classic and Elites)—234 hours of programming in 2021
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Bassmaster.com tournament stories, blogs, galleries, videos, streaming weigh-ins—reaching over 9MM in 2020
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Bassmaster Magazine, 2.7MM readers/issue
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B.A.S.S. Times Magazine, 587K readers/issue
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Third-party coverage (print/digital)
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Generated by B.A.S.S. PR campaigns
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Reporters/content creators at tournaments
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PLUS…priority consideration in non-tournament editorial features in B.A.S.S. media
*Sources: Bassmaster.com, Adobe Analytics; Bassmaster, MRI Doublebase 2020; B.A.S.S. Times, publisher's estimate



Recognition as a Premier Sponsor in all B.A.S.S. marketing materials via logo on
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Promotional ads in Bassmaster and B.A.S.S. Times
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Editorial mastheads in Bassmaster and B.A.S.S. Times, every issue
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Bassmaster.com Facebook sponsor page
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Bassmaster.com—every page accessed via desktop
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ePromos for tournament attendance
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ePromos for Bassmaster LIVE shows
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ePromos for upcoming shows on FOX Sports networks
Recognition as Premier Sponsor, in local print campaigns to drive attendance (ads/posters /signage)
On-site promotion at all tournaments reaches avid fans
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Logo placement at event (drives branding in edit coverage—TV, streaming, online, print)
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Humminbird/MinnKota logo billboards on FS1 and FOX live broadcasts
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Logo on weigh-in stage — exclusive to Premiers
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Logo on signage (expo area/launch site) at all tournaments
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(1) :30 spot/day on the JumboTron
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On-stage mentions at all tournaments
PREMIER BENEFITS:
MARKETING




PREMIER BENEFITS:
ON-SITE ACTIVATION
Market to professional/competing anglers who influence purchase decisions
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Angler Registration at tournament events
Activation at tournaments to market direct to consumers
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Exhibit space (tent provided at Elites only); ability to display and promote products
HOSPITALITY
Hospitality* to entertain important guests/VIPs/customers
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VIP access to B.A.S.S. hospitality at select events (Classic and some Elites); could include:
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VIP/Backstage tours
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Angler meet and greet
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Fish with a Pro outings
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*Some hospitality opportunities require additional fees; available on request.
LOGO USAGE RIGHTS
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Logo usage rights for advertising and marketing materials
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No charge, and unlimited, video content from any of our LIVE coverage
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Unlimited product entries into any of our new gear galleries
CUSTOM RESEARCH & REPORTING
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Custom research via the B.A.S.S. Council, 2,600 avid fans; assess the Council to gather industry or brand intelligence, test ad creative, and more
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Sponsorship Analysis Report compiled by GumGum Sports, industry leader in tracking, analyzing and valuing sports and entertainment sponsorships
PREMIER BENEFITS:
BASSMASTER CLASSIC
Sponsorship of the industry’s biggest event—EXCLUSIVE to Premier Sponsors
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Humminbird/Minn Kota logo prominently featured on stage jumbotron and signage delivers branding in streaming videos and photo galleries on Bassmaster.com
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Humminbird/Minn Kota logo prominently featured on stage jumbotron and signage delivers branding in television coverage on FOX
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Arena activation engages fans with the Humminbird/MinnKota brand
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Prominent logo placement on signage throughout Expo
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Premium booth space at the EXPO
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Brand recognition on event marketing materials
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Press materials/products at Media Day, usually over 300 outdoor writers





X


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Premier Sponsorship fee is normally $250,000, discounted to $150,000 per brand for Johnson Outdoors
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Minimum media spend: $600,000 per Premier brand
Sponsorship Deliverable Breakdown
Classic
Classic Activation
:30 spot on Jumbotron in Arena, daily
Three PA annoucements per day in Expo
Two mentions per day on stage in arena
Media Day
Opportunity for additional branding
Demo rides after launch
Classic Launch site activation
Night of Champions dinner
Sponsor Party
Sponsor Lounge in arena
VIP seating in arena
Classic Expo space
Use of Classic Logo
Survey B.A.S.S. Council focus group
Premier
X
X
X
X
X
X
X
X
X
X
X
X
1st choice
X
X
Supporting
X
X
X
X
X
X
X
X
X
X
X
X
2nd choice
X
X
Example
Classic Activation
:30 spot on Jumbotron in Arena, daily
Three PA annoucements per day in Expo
Two mentions per day on stage in arena
Media Day
Example: Street pole banners
Demo rides after launch
Classic Launch site activation
Night of Champions dinner
Sponsor Party
Sponsor Lounge in arena
VIP seating in arena
Classic Expo space
Use of Classic Logo
Survey B.A.S.S. Council focus group
Elite Events & Grassroots, media
Activation at weigh-in
Demo rides/on-the-water demos
Two Logos per brand on all stages
Callouts during weigh-in
Use of B.A.S.S. logo
Logo in every issue of Bassmaster
Logo in every issue of B.A.S.S. Times
Annual editorial visit
TV Billboards on FS1 and FOX
Premier
X
X
X
X
X
X
X
X
X
Supporting
X
X
X
X
X
X
X
X
X
Example
Classic Activation
:30 spot on Jumbotron in Arena, daily
Generates millions of impressions
Two mentions per day on stage in arena
Media Day
Premier logos larger and more prominent
Premier logos larger and more prominent


X
THANK YOU!

