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Bassmaster is pleased to offer Costa a proposal at three spending levels: $50k, $100k and $150k. Build on your partnership with Bassmaster's 34MM audience to increase brand awareness, reach targeted consumers, and position your sunglasses as must-haves for success on the water.  

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  • Each will maximize Bassmaster's media platforms: digital, print and television

  • Plans provide support primarily around three areas:

    • ​Alignment with Bassmaster Classic content​​

    • Product launch support of two Costa products

    • Support Costa's contingency program ($150k level)

 

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MEDIA

Each plans includes a mix of the following media:

 

Print

Bassmaster, over 2.74MM monthly readers

B.A.S.S. Times, over 587K monthly readers

 

Digital

Bassmaster.com, over 752MM monthly uniques (FY 2020)

Over 12.9MM average monthly page views (FY 2020)

 

Television

  • New for 2021!  68.5 hours exclusively on FOX networks: Bassmaster Classic and every Elite event

    • Saturdays and Sundays, beginning at 8:00am ET​

  • Bassmaster.com — secondary digital stream runs simultaneously during the live television broadcast

  • All hours simulcast on FOX Sports GO (Streaming)

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OPTION 1: $50K

Print: 

  • B.A.S.S. Times Magazine circ: 100k

    • June issue with Classic feature

    • Full Page Tab ad: $9,000

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TV:

  • Broadcast of the Bassmaster Classic: June 12-13

    • Classic FOX main channel: June 12

      • One :30 second spot: $7,500

    • Classic FS1: June 13

      • Four :30 second spot: $10,000

  • Total Television investment: Five :30 spots - $17,500

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Digital: 

  • Product Launch packages (2)

    • First Look: New Product Review - COSTA-provided editorial feature of one product via video, article or photo gallery​

    • Exclusive sponsorship of the First Look Product Feature

    • Home Page Promotion - 1 week

    • Editorial promotion within weekly editorial newsletter with COSTA ad adjacency

    • Social promotion

    • Run of ICAST coverage

    • COSTA product integration via a gear review of up to 2 COSTA products

  • Classic Heavy Up - ROS within Bassmaster Classic content

  • Promotional eblast 

  • Supporting Media - ROS with frequency caps

  • Total Digital Investment: $23,500

OPTION 2: $100K

Print:

  • Bassmaster Magazine circ: 515k

    • June issue with Classic special section

    • Full Page ad: $25,000

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TV:

  • Broadcast of Bassmaster Classic and Elite Events

    • Classic FOX main channel: June 12

      • One :30 second spot: $7,500

    • Classic FS1: June 13

      • Four :30 second spots: $10,000

    • Elite FS1: April 10 - July 18​

      • Five :30 second spots: $12,500​

  • Total Television investment: Ten :30 spots: $30,000

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Digital:

  • 20% SOV Classic LIVE Mix page

    • 20% SOV of the LIVE Mix pre- and mid-roll​

    • 20% SOV ad banners synched

  • Classic Heavy Up

    • ROS within Bassmaster Classic content​

  • Product Launch packages (2)

    • First Look: New Product Review - COSTA-provided editorial feature of one product via video, article or photo gallery​

    • Exclusive sponsorship of the First Look Product Feature

    • Home Page promotion - 1 week

    • Editorial promotion within weekly editorial newsletter with COSTA ad adjacency

    • Social promotion of content

    • Run of ICAST 2021 coverage

    • COSTA product integration via a gear review of up to 2 COSTA products

  • Promotional eblast

  • Supporting media - ROS

  • Total Digital Investment: $45k

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OPTION 3: $150K

Print:

  • Bassmaster Magazine 

    • Circ: 515k, June issue with Classic special section

    • Full Page ad: $25,000

  • B.A.S.S. Times Magazine​

    • Circ: 100k​, June issue with Classic feature

    • Full page Tab ad: $9,000 

​

Television:

  • Broadcast of Bassmaster Classic and Elite Events

    • Classic FOX main channel: June 12

      • One :30 second spot: $7,500

    • Classic FS1: June 13

      • Four :30 second spots: $10,000

    • Elite FS1: April 10 - July 18​

      • Nine :30 second spots: $22,500

    • Total Television investment: 14 :30 spots: $40,000

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Digital:

  • 2021 Bassmaster Classic

    • Classic LIVE Mix package - 20% SOV of the pre- and mid-roll, ad banners synched​

    • Classic Heavy Up - ROS within Bassmaster Classic content

  • Product Launch packages (2)

    • Same as 100k package

 

Contingency Program Support

  • 2021 BASSTrakk

    • Every time a COSTA Angler catches a bass, a COSTA-branded notification logo appears next to their name within BASSTrakk  

  • The COSTA Contingency Program Landing page

    • A page on Bassmaster.com dedicated to COSTA'S contingency program​, the rules, elgibility, and tournaments included

    • Listing of all anglers who win the COSTA contingency, the event they fished, money won.  Updated monthly.

    • On the top of the page, we will have a ticker that updates total money paid out to date from COSTA        

  • Supporting media - ROS

  • Total Digital Investment: $76k

2021 INVESTMENT OPTIONS 

THREE SPENDING LEVELS

PACKAGE 1

$50k

​Print: 9k

  • B.A.S.S. Times Magazine 

    • Full page Tab ad, June issue

Television: $17.5k

  • Bassmaster Classic programming

    • 5 - :30 spots

Digital: $23.5k

  • 2 Product Launch packages

  • Classic Heavy Up

  • Promotional eblast

  • Supporting media - ROS

PACKAGE 2

$100k

​Print: $25k

  • Bassmaster Magazine

    • Full page ad, June issue

Television: $30k

  • Bassmaster Classic & Elite programming

    • 10 - :30 spots

Digital: $45k

  • 20% SOV Classic LIVE Mix page 

  • Classic Heavy Up

  • 2 Product Launch packages

  • Promotional eblast

  • Supporting media - ROS

PACKAGE 3

$150k

​Print: $34k

  • B.A.S.S. Times Magazine

    • Full page Tab ad, June issue

  • Bassmaster Magazine

    • ​Full page ad, June issue 

Television: $40k

  • Bassmaster Classic programming

    • 14 - :30 spots

Digital: $76k

  • BASSTrakk messaging

  • COSTA Contingency Award Landing page

  • 2 Product Launch packages

  • 20% SOV Classic LIVE Mix page and Classic Heavy Up

  • Supporting media - ROS

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THANK YOU!

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