Multi-Platform Opportunities

 

Capitalize on fully integrated opportunities customized to reach over 27 MILLION fishing consumers.  

Multi-platform

The search to find GIANT bass.

 

A year-long campaign celebrating the biggest bass, who caught them and where to find them.

PRINT

Bassmaster Magazine 

  • "Land of Giants" fan of the year cover photo contest and feature story showcasing a massive catch and the angler that reeled it in

  • Multiple year-long features focused on tactics for catching BIG bass

  • Ad Support

B.A.S.S. Times Magazine

  • Multiple features on the lakes that hold GIANT bass

  • Ad Support

TV

  • In-show features (including Bassmaster LIVE):

    • Highlighting the biggest catches throughout the Bassmaster Elite Series season

      • Includes Lunker Club and Fan submissions 

DIGITAL/SOCIAL

  • Video series* on the journey to find giants within the depths of different lakes around the country, which could include:

    • The journey to get there

    • Local personalities

    • The catch 

  • Photo galleries and stories of GIANT Bass submissions from fans and Bassmaster anglers alike

    • Fan photo and Lunker Club submissions 

  • Digital Media Plan

SWEEPSTAKES

"Land of the Giants" sweepstakes

EVENTS

  • On-site activation promoting Land of Giants and Year of the Giants contest

  • Official trophy designation at Night of Champions during the Bassmaster Classic awarded to the anglers who caught the BIGGEST largemouth and smallmouth bass

*Video Series will require significant lead time. 

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What does it take to win at an Elite level? The experts give you the keys to victory for each Bassmaster Elite Series event.  

PRINT

Bassmaster Magazine 

  • Season coverage dedicated to "Unlock the Lake" 

  • Ad Support

B.A.S.S. Times Magazine

  • Elite Event recaps and techniques used by each of the anglers who finished in the Top 5 will be branded as "Unlock the Lake"

  • Ad Support

TV

  • In-show features (including Bassmaster LIVE):

    • Segment where the team discusses how a specific angler is "Unlocking the Lake" 

    • Includes Commercial Inventory 

DIGITAL/SOCIAL

  • Pre-Tournament Feature shared digitally and on YouTube describing how different anglers will approach the tournament

  • Photo gallery during Bassmaster Elite events depicting how a specific angler chose to "Unlock the Lake"

  • Digital Media Plan

EVENTS

  • Elite on-site activation with an emphasis on lake facts for each tour stop

 
 

Baits are important but what about the tactics and techniques used to win at the Elite level? Answers to those questions are covered in detail within Winning Ways, a long-standing Bassmaster franchise that reaches and engages every reader, follower and fan.

PRINT

Bassmaster Magazine 

  • Season feature dedicated to "Winning Ways"

  • Ad Support

B.A.S.S. Times Magazine

  • "Winning Ways" interview post Elite event ​​featuring the winner

  • Ad Support

TV

  • In-show features (including Bassmaster LIVE):

    • How the daily leader is building towards taking the title

  • Title Sponsorship of the "Winning Ways" television program and/or YouTube series

DIGITAL/SOCIAL

  • Photo gallery dedicated to one of the top finishers

  • Social promotion during Elite events focused around the leaderboard

  • Digital Media Plan

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100 BEST BASS LAKES

The 100 Best Bass Lakes is a ranking of the nation’s best bass fisheries and appears as an annual feature in the July/August issue of Bassmaster Magazine. Rankings are decided by regional industry insiders who review data consisting of research from writers, B.A.S.S. Nation conservation directors and state agencies in charge of fisheries as well as bass tournament data from the past 12 months.

 

Title Sponsorship of the 100 Best Bass Lakes Franchise in:

Print

  • Feature of the 100 Best Bass Lakes

  • Logo inclusion on each page of the feature

  • Ad Support

TV

  • In-show features (including Bassmaster LIVE):

    • Detailing when an Elite Tournament lake has been ranked in the 100 Best Bass Lakes

 

Digital​/Social

  • Photo galleries of the top lakes in each region

  • Video series leading up to and promoting the "100 Best Bass Lakes" Feature​

  • Digital Media Plan

Sweepstakes

  • Opportunity to fish one of the Top 100 Best Bass Lakes with an Elite angler of choice

Event

  • On-site sweepstakes promotion

 
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Each “Top Lures” feature focuses on the lures that worked best for THE BEST anglers during the entire Bassmaster Elite and Opens season.

PRINT

Bassmaster Magazine 

  • Features dedicated to the “Top Lures” used on the Bassmaster Elite Tour and reviews of what lures could potentially work well in upcoming events based on location

  • Ad Support

B.A.S.S. Times Magazine

  • “Top Lures” used for each Elite Tournament and where they are available for purchase

  • Ad Support

​​

TV

  • In-show features (including Bassmaster LIVE):

    • Two for each Elite tournament focused around what baits the Elites are using and where they are available.  This can be customized towards a specific pro angler of a certain lure company but will NOT BE 100% exclusive to that company

​​

DIGITAL/SOCIAL

  • Photo galleries of “Top Lures” following each Elite and Opens Tournament

  • Social:

    • Call out of what lures are performing best

    • Branded "prize pack" winners promoted through Bassmaster.com and social

  • Digital Media Plan

​​

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We compare everything you need to know about two top anglers

(current and the G.O.A.T.S):

Where they are from

Techniques used

History on fisheries competing and average total weight

PRINT

Bassmaster & B.A.S.S. Times Magazines

  • Features dedicated to the “Tale of the Tape” where the Bassmaster experts compare fishing greats to a current Elite series angler and make the case on who would come out on top if there was a head-to-head competition

  • Ad Support

​​

TV

  • In-show features (including Bassmaster LIVE)​ centered around "Tale of the Tape" 

DIGITAL/SOCIAL

  • Multiple features dedicated to "Tale of the Tape"  

  • Social:

    • "Tale of the Tape" infographics 

    • Allow fans to vote on who would win in a head-to-head competition

  • Digital Media Plan​​

 
 

BASSMASTER STUDIOS

TITLE SPONSOR

Become the title sponsor of the Bassmaster Studios with branding on our main desk and our “Garage” studio at our JM Production Studio in Little Rock, Ark.

 

For desk branding, brands will receive:

  • Visual branding on the set desk and the screen behind the hosts

  • Audio branding

  • Airs on ESPN2, ESPN Classic, the ESPN app and Pursuit Channel  via The Bassmasters TV programs, LIVE programming segments and other various angler interviews

For the garage branding, brands will receive:

  • Branding via the naming of the “Garage” with audio mentions as well

  • 12 how-to segments (1x per month) 

  • Background staged with brand memorabilia, signage or parts

  • Garage content used on LIVE programming, on Bassmaster.com and on Bassmaster social media