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2021 CLASSIC LOCAL PARTNERSHIP PROPOSAL



Sources: Nielsen, Adobe Analytics 2019; Social Media through April 2020; MRI Doublebase 2019, Brightcove 2019 (video plays, minutes)

FORT WORTH, TEXAS
The Academy Bassmaster Classic is the premier event in the outdoor industry.
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Hosted once annually, the event provides activities for the whole family; 153K attended in 2019 and 123K in 2020.
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53 of the world’s best anglers compete for a $1MM purse over three days of fierce competition
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These anglers are the celebrities and icons of our sport—the 2nd most popular outdoor activity in the U.S. (behind running); there are 49MM anglers in the U.S. (more people fish than play golf and tennis combined)
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The Classic is competition at the highest level; and followed by fishing fans across the country and worldwide
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The Classic is covered across B.A.S.S. media platforms (print, TV, Live streaming, digital, social, and radio) and industry and mainstream third-party (non-B.A.S.S.) media
TAKE OFF/
COMPETITION
Isle Du Bois Park
Lake Ray Roberts

CLASSIC OUTDOORS EXPO
Will Rogers Memorial Center

WEIGH-INS
Dickies Arena


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2020 PARTNERSHIP PROPOSAL
join us
classic local partner
The Bassmaster Classic gives you the opportunity to support a local event and market Long John Silver's to consumers at an event that drives an entire industry.
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Bassmaster will work with you to create a custom program that meets your objectives; a local partnership could include:
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Special promotions with use of Classic logo
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Hospitality—VIP access to Classic events
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Activation at the Outdoors EXPO
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Separate billboards and street banners featuring only local sponsors
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Special Seating at Weigh-Ins
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Major presence at the Thursday night Classic Kick-Off Celebration

Classic local marketing
Support a major professional supporting event in Fort Worth while marketing your brand to targeted consumers.
Receive Local Partner Branding and Recognition
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In event marketing in B.A.S.S. media
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Bassmaster, B.A.S.S. Times, Bassmaster.com
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In local media promotion which could include:
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Television, print, outdoor billboards, Eblasts and posters
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On signage at event venues:
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EXPO, Weigh-in, Launch
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On EXPO map
Estimated Impressions: 23.5MM


your benefits
Market direct to consumers
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10x20 EXPO space (Friday-Sunday)
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20x20 space, Thursday Kick-Off Celebration, 5-9pm
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Activation space at boat launch
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Hospitality packages provide unique entertaining venues
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VIP Lounge at weigh-in show with seating, Friday-Sunday
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Dickies Arena
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Refreshments and entertainment
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8 passes daily
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Bassmaster Classic Night (Wednesday, March 17th)
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Dinner and entertainment attended by competitors, sponsors and friends of B.A.S.S.
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4 tickets
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Special Seating at the Bassmaster Weigh-Ins for employee families and clients
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50 seats for Local Partner
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Use of Classic Marks
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January to March, 2021
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For promotional and advertising purposes in Texas only
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All logo usage must be approved