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Our love for the outdoors, started on the water.

 

The Bassmaster Go Out{side} initiative captures the passion that fuels early mornings, long drives and countless stories. From grilling to fitness and camping to kayaking, Go Out{side} embodies everything that is good about the great outdoors. Making lifelong memories, creating family traditions that are passed down to the next generation, and above all else, discovering unbounded opportunities to make life even more enjoyable.

That's Go Out{side}

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Go Out{side}

with

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  Learn. Go. Experience. Share.  

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Go Out{side} Pillars:

  • Fishing

  • Camping

  • Gear

  • Outdoor Cooking/Grilling

  • Explore

 

  Supporting Partner  

Partnership includes ownership over one sub-content category within Go Out{side}. Our team will work with each supporting partner to identify key objectives, including:

 

Digital

  • Content Integration Opportunity: up to 5 pieces of native content (articles, galleries, video) to be published within Go Out{side} 

  • Promotion of Go Out{side} content:

    • Bassmaster.com home page promotion of program launch, editorial series and features

    • Bassmaster & Go Out{side} Social Promotion

  • Comprehensive banner rotation (ROS)

Event

  • Signage and activation opportunities at The Go Out{side} Experience at the 2021 Bassmaster Classic

Content

  • Brand will have rights to use Go Out{side} content and marks in marketing materials, website and social for the duration of the partnership


Go Out{side} Marketing Support (Pre/Post Launch)

  • Sweepstakes

  • SEO

  • Social

  • Bassmaster Elite Series Events, including the Classic

  • Co-branded digital media campaign

  • Influencer Campaign

*All partnership elements are subject to change

Supporting Partner Investment: 

$35,000 net

$15K Fee/$20K Media

Campfire
Sitting by the Lake

  Launch Partner  

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Limited to two, Go Out{side} Launch Partnerships are focused around creativity, customization, inclusion and alignment.

Our team will customize each launch partnership opportunity with our editorial, marketing, development and membership team in order to align with brand objectives and business KPI’s for 2021 and beyond.

  Launch Partner  

(2 available)

Partnership includes related business media exclusivity throughout Go Out{side}, including:

Digital​​

  • Launch partner designation on the Go Out{side} site

  • Influencer Video Series (5 Episodes)

  • Content Integration and Promotion Opportunity: up to 10 pieces of native content (articles, galleries, video) 

    • Bassmaster.com home page promotion of program launch, editorial series and features

    • Social Promotion of program launch, editorial series and features​​​ on Bassmaster and Go Out{side} channels

  • Branded Media Exposure on Bassmaster.com and Go Out{side}

Print

  • Advertisements in Bassmaster  and B.A.S.S. Times magazines aligning with relevant Go Out{side} advertorials 

 

Additional Support:

  • Bassmaster and Go Out{side} will work with Acxiom/LiveRamp to facilitate an email match for membership/consumer database sharing allowing each partner and Bassmaster to promote Go Out{side} content

  • Brand will have rights to use Go Out{side} content and marks in marketing materials, website and social for the duration of the partnership

  • Brand Inclusion in The Go Out{side} experience at the 2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk

  • 2021 Bassmaster Elite Series Expo Activation

Go Out{side} Marketing Support (Pre/Post Launch)

  • Sweepstakes

  • SEO & SEM

  • Social

  • Co-branded digital media campaign

  • Influencer Campaign Inclusion (Go Out{side} will be happy to work with your brand influencers in this capacity)

*All partnership elements are subject to change

 
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