BassmasterLogo_Rev_With4CShield_WithTagl
 
 
MISSIONvDec2020.jpg
License copy.png
 
 
Bassmaster_Audience.jpg
 
Spend (1) copy.jpg

Source: MRI Doublebase 2019

 
 
DSC_6228_Classic2019_Laurie_Tisdale2.jpg

3 YEARS

Over the Last

  • Media Impressions: 200,000,000+

  • Economic impact: $92,100,000

  • 420,000 Fans

  • $3 Million+ in Payouts 

  THE SUPER BOWL OF BASS FISHING. 

 
Leagues_Jan21.jpg
2018_Sabine_Rescheduled-2 copy.jpg

AGENDA

Bassmaster is pleased to offer a 3 year supporting sponsorship deck streamlined to position your cigars as must-haves for a day on the water.  

 

Supporting Level Sponsorship

2021 Programs

 

Recap & Investment Summary

Appendix

cigar 3.PNG

WE ARE YOUR TARGET AUDIENCE

Bassmaster consumers are 55% more likely than the average American to smoke cigars.

  • 49% more likely to smoke 2+ cigars per week.

  • 62% more likely to smoke 3+ cigars per week.

  • 35% more likely to smoke 4+ cigars per week.

  • Total # of cigars smoke per week: 1,449,000

Source: 2020 MRI Doublebase

DJI_0303.jpg

SUPPORTING SPONSOR

Exposure across media platforms, via your brand logo on:

  • Multiple event ads in Bassmaster and B.A.S.S. Times magazines

  • Sponsor recognition ads in every issue of Bassmaster and B.A.S.S. Times

  • Bassmaster.com sponsor pages

  • Emails to B.A.S.S. members

 

​On-site promotion (signage, stage recognition) at all tournaments

  • 230K attended 2019 Elite, Nation, Team and High School events

  • On-site promotion via Expo signage at the Bassmaster Classic

  • 153K attended the 2019 Classic

 

Opportunity to activate at all, or your choice of, tournaments

Plus…

  • Hospitality to entertain important guests/VIPs

  • Logo usage rights (Bassmaster, Elites, Nation, Team, High School)

  • Annual sponsorship analysis report 

 

487 Million

Total estimated impressions

2021 CIGAR & Bassmaster

#PARTNERINADVENTURE

SWEEPSTAKES

Enter for a chance to win your cigar brand wrapped Bassmaster bass boat and a trip for two to fish on of the 100 Best Bass Lakes! We’ll outfit one lucky angler with a year-long supply of cigars and their very own cigar wrapped bass boat.  Adjacent picture shows Tin Cup Whiskey has an example only.

 

  • Coverage of sweeps in Bassmaster and/or B.A.S.S. Times magazines and on Bassmaster.com

  • Sweeps promotion via Bassmaster assets including eBlast, magazine ads, sweeps entry site on Bassmaster.com, web banners and The Bassmasters TV programs

  • Partner recognition on press releases announcing program and sweeps winner

  • Email database of entries

Estimated entrants: 80K

Estimated impressions: 60MM

Partner must provide product as prize for sweeps (shipped to winner at partner’s expense)

LICENSING AGREEMENT

WITH

B.A.S.S. 

  • Opportunity to co-brand Special Edition cigars

  • B.A.S.S. to receive 15% royalties of all sales.

  • B.A.S.S. will drive sales through Bassmaster.com and on social channels

unnamed_3_edited.jpg

JUNE 11-13, 2021

The Bassmaster Classic® is the PREMIER event in the outdoor industry:

  • Annual event with FREE activities for the whole family

  • 153K attended in 2019 and 123K in 2020

  • The world’s best anglers compete for a $1MM purse over three days of fierce competition

  • Classic anglers include some of the celebrities and icons of our sport

  • For more than 50 years, the Classic has represented the highest level of bass fishing competition and is followed by fishing fans across the country and worldwide

  • The Classic is covered across B.A.S.S. media platforms (print, TV, live streaming, digital, social and radio) and industry and mainstream third-party (non-B.A.S.S.) media

2020_Classic_5D3_6247_James_Overstreet.j

TAKEOFFs/

COMPETITION

Ray Roberts State Park

Isle Du Bois Unit, Lake Ray Roberts

CLASSIC OUTDOORS EXPO

Will Rogers Memorial Center

 

Will Rogers Memorial Center

WEIGH-IN

Shows

Dickies Arena

classic Kickoff 

party

TITLE SPONSOR

Thursday, June 10, 2021 | 4:00 PM - 9:00 PM

Become the Title Sponsor of the Opening Night Kickoff party at the Historic Fort Worth Stockyards District:

  • Branding throughout the cattle drive kickoff at 4:00 PM (roads will be closed through out the district so patrons can explore freely)

  • Designated area off of Exchange Ave. for brand activation and signage

  • Coordination and promotion with iconic BILLY BOB’S TEXAS and music talent (tbd) for the Classic Kickoff Afterparty

  • Brand inclusion on Kickoff Party promotional marketing materials which could include:

    • Signage​

    • ePromos

    • Bassmaster Social Media

    • Local Marketing

ea1aaac48a14aa0496ed06438e79a019a6c5fccb
Fort-Worth-Stockyards-logo.png

2022

X

Appendix

PREMIER SPONSOR

One Brand Sponsorship of  — Classic, Elites, Opens, Nation, Team, High School and College!

  • Premium Sponsor Recognition

  • Logo in Bassmaster and B.A.S.S. Times magazines; on edit masthead in every issue

  • Year-round logo ID on Bassmaster.com pages

  • Primary recognition in marketing

Classic Sponsorship — exclusive to Premiers

  • Logo inclusion at event (launch & weigh-in), Expo and in promotion/marketing materials — national and local

  • TV branding: Billboard in Classic broadcasts 

  • Rights to use B.A.S.S. marks, including Bassmaster Classic, in marketing and promotions

Key Benefits for Other Tournaments (Elites, Opens, Nation, Team, College, High School)

  • Billboards in FS1 and Bassmaster LIVE elite coverage 

  • Logo ID on weigh-in stages which increases brand exposure on Bassmaster.com

    • Live streaming on Bassmaster.com and Fox Sports GO

Opportunity to activate at all, or your choice of, tournaments

  • Expo space complimentary at all tournaments except Classic

 

Plus...

  • Survey B.A.S.S. Council, our panel of 2,600 anglers, to gain valuable product and industry insights (1x annually per Premier Sponsor)

  • Annual sponsorship analysis report

  • Event hospitality to entertain important guests/VIPs

  • B.A.S.S. logo usage rights for marketing and promotions

703 Million

Estimated Impressions

DSC_6228_Classic2019_Laurie_Tisdale2.jpg
anglersponsorship.jpg

PRO

ANGLERS

Elite Pro Anglers are influencers fans follow the professionals and their endorsement of your brand carries great value.
 

These anglers could be featured in custom content on Bassmaster.com and social platforms. B.A.S.S. will recommend anglers that meet your
demographics.

 

Sponsorship of an Elite Pro can include:

  • Branding on pro’s jersey, boat, haul vehicle

  • Special appearances

  • VIP fishing outings

  • Use of their likeness in advertising and marketing

Fees vary based on Pro selected and expectations: $10k

--$30k range

BRAND PARTNERSHIPS

11_Academy_Standard_Logo_NoMark_RGB.png
aftco-logo-color.png
amazon_logo_RGB.png
Geico_logo.png
GuaranteedRate_Logo_11_29_17.jpg
M RGB_DarkBackgrounds.png
marines-logo_061416.png
T-Mobile_New_Logo_Primary_RGB_M-on-K_Tra
image.png
2019_Elite_StClair_190929SCMI_04.jpg
BassmasterLogo_Rev_With4CShield_WithTagl