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BY THE NUMBERS

Breaking Records

Bassmaster.com

1st 6 Elites 2021 vs. 1st 6 Elites 2020

  • Video Views up 50%

  • Page Views up 85%

  • BASSTrakk up 122%

  • Minutes Viewed up 125%

April 8-11: Orange, Texas: 40,107 | New Elite Series attendance record!

May 7-10: Gadsden, Alabama: 4,012,676 | Highest Social Video Views

Digital

3.7MM Unique Monthly Visitors and 86MM Total Page Views through April 

Print

3.3MM combined readership Bassmaster and B.A.S.S. Times

Social

Over 2MM Total Social Media Audience

Television

2.75MM unique viewers have watched on FS1 or FS2 including re-airs through 6 Elite events

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Starting at the end of the 2020 season as well as with 10 million new anglers coming into the sport, Bassmaster will continue to lead with distinction focused on High School and College for the future.  Per our new media rights agreement, Fox Sports has asked for us to expand our linear coverage to both HS and College.  In fact, that will start towards the end of 2021 when FS1 will carry the Bassmaster College Bracket Championships on Saturday live.

 

From 2012 to 2020, the Bassmaster College Series schools and clubs have grown 96% from where we started.  Overall membership has increased by 137%.

 

From 2013 to 2020, the Bassmaster High School Series schools and clubs have grown 724%.  Overall membership has increased by 1093%.

 

Due to the strides we’ve made in both of these series, it’s built a foundation of depth and growth for us as we move forward.

 

In 2021, we’ll be introducing the High School Combine connected with the High School series which inevitably will lead to growth into the College Series.  Beyond that, we’ll be building a College All-American program for the 2022 season that we’d love to have Carhartt take part in.

 

The future for the younger demographic is clearly here and now.  The key piece for us we’ll be to expand our linear coverage on Fox Sports, create more compelling ways for our consumers and fans to watch our live tournament coverage as well as to continue to provide the best in class editorial devoted towards these fields. 

WHAT'S AHEAD

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September 30-October 3, 2021

4 Day Tournament 

8 College Anglers 

1 Bassmaster Classic Berth

 

The Top 8 College Anglers:

The 8 Anglers from the Top 4 College Series Teams compete for one coveted spot in the Bassmaster Classic 

 

Day 1: Seeding

Day 2:  Top 8

Day 3:  Top Four

Day 4:  Final Two

NEW for 2021

LIVE coverage of Day Two on FS1

(8 Anglers)

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 Classic Bracket 

LIVE Coverage Sponsorship Includes:

  • Marketing Support:

    • Brand inclusion in the College Bracket LIVE logo​

    • Bassmaster and B.A.S.S. Times magazines "Watch" ad

    • College Bracket LIVE promotion via eNewsletter

    • ​Social media posts (FB, Twitter and Instagram)

  • FOX Sports:

    • Sponsorship of 4 Hours of LIVE coverage on FS1:

      • 6 :30 TV spots during FOX Sports 1 coverage 

  • Bassmaster.com:

    • Sponsorship of 18 hours College Bracket LIVE on Bassmaster.com:

      • 100% SOV of Pre-roll​

      • Two :30 spots (or SPONSOR-supplied branded content video) per hour

      • Bottom-line ticker branding

      • Audio/visual mentions, branding (approximately 10x per day)

    • Studio branding

    • Studio hosts to wear Carhartt clothing

  • Digital Media Plan

 

​Note that all media elements are subject to change and availability at time of commitment

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Launching the

2021 BASSMASTER HIGH SCHOOL COMBINE

OCTOBER 15-17, 2021

DECATUR, ALABAMA

All colleges that offer fishing scholarships and up to 100 High School Juniors and Seniors will be invited to attend the FIRST Bassmaster High School Combine.

Coverage and promotion of the event on Bassmaster.com, in Bassmaster Magazine and on Bassmaster Social Media Channels.

SPONSORSHIP INCLUDES:

ON –SITE PROMOTION:

  • Logo on all signage (to be featured on photo gallery on Bassmaster.com and all social media coverage)

  • Photo gallery on Bassmaster.com and images in Bassmaster coverage and Bassmaster social

  • Mentions via announcements throughout the event

GIFTING OPPORTUNITY:

  • The chance to distribute gifts to the students and/or colleges in attendance (approximately 130 gifts)

  • Opportunity to offer scholarship(s)

 

PLUS:

  • Bassmaster High School Combine logo usage rights

Link to 2021 Tentative Schedule:  

2022 Program Details TBD

NEW FOR 2022 

BASSMASTER COLLEGE

ALL-AMERICAN TEAM

Based off our High School All American, The College All American team will honor up to 20 students who excel in academics, community service, and fishing.

 

Presenting sponsor branding via logo and/or text mention:

  • In coverage, including Bassmaster, B.A.S.S. Times and Bassmaster.com

  • On All American jerseys awarded to up to 20 College All-American anglers

  • On trophies

  • In all press releases 

  • Branding on signage at dinner banquet

  • Sponsor to host banquet to educate attendees about your brand and distribute gift cards to anglers to drive website traffic

  • Anglers invited to an Elite Series tournament where they will take part in a Pro-Am with an Elite Series angler

 

Social media to support your sponsorship

  • Instagram posts (Presented by Carhartt)

    • One for each All American

    • Personality pieces what inspires them, other activities they’re involved in (community, sports, etc.)

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APPENDIX

2020 Carhartt College Championship: Oct 29-31
Harris Chain of Lakes
Leesburg, Florida

2020 Carhartt College Championship

Highlights

Digital:

Carhartt Bassmaster College Series Presented by Bass Pro Shops
College Content (homepage, photo galleries, leaderboard, and videos)

  • 298K Page Views

  • Weigh ins 13K Page Views

Social Overview

  • 26 posts

  • 357K impressions

  • 13,316 engagement

ESPNU Television Schedule
2019 College B.A.S.S. National Championship
3 airings: 11/21*, 11/22, 12/29
*24k avg College Championship, Nielsen audience Live+7P2
2019 College Classic Bracket
3 airings: 12/12, 12/13, 12/20

*10k avg College Classic Bracket airing, Nielsen audience Live+7P2

B.A.S.S. Times:
The 2020 Carhartt Bassmaster College Championship was covered in the January issue of B.A.S.S. Times with a projected readership of 587k

3rd party media: 96 sources generating over 18.4MM reach

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2020 Carhartt College Championship

Branding Examples
October 29-31, 2020
Harris Chain of Lakes 
Leesburg, Florida

2020 CARHARTT COLLEGE SERIES TITLE SPONSOR EARNED MEDIA

2020 COLLEGE SERIES TITLE SPONSOR BRANDING OVERVIEW

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THANK YOU!

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