Carhartt College Series Overview
and 2022 Opportunities
youth SERIES GROWTH
The Carhartt Bassmaster College Series presented by Bass Pro Shops gives college anglers a platform where they can compete with their peers and get a taste of what it feels like to compete on a national level. The series pits teams of college anglers against one another for cash, prizes, bragging rights and the ultimate prize in fishing: a chance to compete in the Super Bowl of Bass Fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.
Leading college anglers have gone on to compete further in the Bassmaster Opens and Elite Series. The College Series debuted in 2012 and since its inception has grown immensely.
First Year: 2012
Schools/Clubs - 71
Members - 550
Last Year: 2020
Schools/Clubs - 139
Members - 1,301
% Change from 2012 to 2020:
Schools/Clubs - 96%
Members - 137%
The Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors was designed to help shape the future of bass fishing. The High School Series embraces and promotes the importance of education and conservation and gives high school students the opportunity to compete in the extremely popular Bassmaster High School Opens and later join the ranks of the College Series.
First Year: 2013
Schools/Clubs - 105
Members - 793
Last Year: 2020
Schools/Clubs - 865
Members - 9,464
% Change from 2013 to 2020:
Schools/Clubs - 724%
Members - 1093%
2020 COLLEGE SERIES TITLE SPONSOR BRANDING OVERVIEW
2020 CARHARTT COLLEGE SERIES TITLE SPONSOR EARNED MEDIA
2020 Carhartt College Championship: Oct 29-31
Harris Chain of Lakes
Leesburg, Florida
2020 Carhartt College Championship
Highlights
Digital:
Carhartt Bassmaster College Series Presented by Bass Pro Shops
College Content (homepage, photo galleries, leaderboard, and videos)
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298K Page Views
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Weigh ins 13K Page Views
Social Overview
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26 posts
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357K impressions
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13,316 engagement
ESPNU Television Schedule
2019 College B.A.S.S. National Championship
3 airings: 11/21*, 11/22, 12/29
*24k avg College Championship, Nielsen audience Live+7P2
2019 College Classic Bracket
3 airings: 12/12, 12/13, 12/20
*10k avg College Classic Bracket airing, Nielsen audience Live+7P2
B.A.S.S. Times:
The 2020 Carhartt Bassmaster College Championship was covered in the January issue of B.A.S.S. Times with a projected readership of 587k
3rd party media: 96 sources generating over 18.4MM reach
2020 Carhartt College Championship
Branding Examples
October 29-31, 2020
Harris Chain of Lakes
Leesburg, Florida
2021 Season Highlights
The 2021 circuit will include four regular-season events, plus a Wild Card tournament and season-ending National Championship. Each two-angler team will not only be vying for Bassmaster College Series Team of the Year honors, but one skilled angler will advance from the College Classic Bracket with a berth to the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk.
Based on feedback from coaches and anglers, for 2021 all regular-season tournaments will be two-day events with the full field fishing both days. The National Championship will still be a three-day tournament.
The leading anglers in the Bassmaster College Series Team of the Year points standings will be determined after those four events. The two anglers from the Team of the Year will punch their ticket to the College Classic Bracket event, which will be held in September.
Due to overwhelming interest in the series, B.A.S.S. will once more cap the field size at 250 boats. Those teams who register but remain on the waitlist for the four regular-season events will enjoy an opportunity to qualify for the National Championship via the Wild Card tournament June 23-24 on Alabama’s Lay Lake
2021 Tournament Schedule:
Lake Hartwell - March 5-6
Lake Cumberland - April 30-May 1
Smith Lake - May 14-15
Saginaw Bay - June 16-17
Wild Card, Lay Lake - June 23-24
Championship, July TBD
Classic Bracket, Location TBD - September 30-October 3
2022 OPPORTUNITIES
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Bassmaster College Series Classic Bracket LIVE Coverage Sponsorship
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High School Combine
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Bassmaster College All-American Team
September 30-October 3, 2021
4 Day Tournament
8 College Anglers
1 Bassmaster Classic Berth
The Top 8 College Anglers:
The 8 Anglers from the Top 4 College Series Teams compete for one coveted spot in the Bassmaster Classic
Day 1: Seeding
Day 2: Top 8
Day 3: Top Four
Day 4: Final Two
NEW for 2021
LIVE coverage of Day Two on FS1
(8 Anglers)
Classic Bracket
LIVE Coverage Sponsorship Includes:
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Marketing Support:
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Brand inclusion in the College Bracket LIVE logo
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Bassmaster and B.A.S.S. Times magazines "Watch" ad
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College Bracket LIVE promotion via eNewsletter
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Social media posts (FB, Twitter and Instagram)
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FOX Sports:
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Sponsorship of 4 Hours of LIVE coverage on FS1:
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6 :30 TV spots during FOX Sports 1 coverage
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Bassmaster.com:
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Sponsorship of 18 hours College Bracket LIVE on Bassmaster.com:
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100% SOV of Pre-roll
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Two :30 spots (or SPONSOR-supplied branded content video) per hour
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Bottom-line ticker branding
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Audio/visual mentions, branding (approximately 10x per day)
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Studio branding
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Studio hosts to wear Carhartt clothing
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Digital Media Plan
Note that all media elements are subject to change and availability at time of commitment
Classic Bracket
LIVE
Launching the
2021 BASSMASTER HIGH SCHOOL COMBINE
OCTOBER 15-17, 2021
DECATUR, ALABAMA
All colleges that offer fishing scholarships and up to 100 High School Juniors and Seniors will be invited to attend the FIRST Bassmaster High School Combine.
Coverage and promotion of the event on Bassmaster.com, in Bassmaster Magazine and on Bassmaster Social Media Channels.
SPONSORSHIP INCLUDES:
ON –SITE PROMOTION:
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Logo on all signage (to be featured on photo gallery on Bassmaster.com and all social media coverage)
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Photo gallery on Bassmaster.com and images in Bassmaster coverage and Bassmaster social
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Mentions via announcements throughout the event
GIFTING OPPORTUNITY:
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The chance to distribute gifts to the students and/or colleges in attendance (approximately 130 gifts)
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Opportunity to offer scholarship(s)
PLUS:
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Bassmaster High School Combine logo usage rights
Link to 2021 Tentative Schedule:
2022 Program Details TBD
NEW FOR 2022
BASSMASTER COLLEGE
ALL-AMERICAN TEAM
Based off our High School All American, The College All American team will honor up to 20 students who excel in academics, community service, and fishing.
Presenting sponsor branding via logo and/or text mention:
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In coverage, including Bassmaster, B.A.S.S. Times and Bassmaster.com
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On All American jerseys awarded to up to 20 College All-American anglers
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On trophies
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In all press releases
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Branding on signage at dinner banquet
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Sponsor to host banquet to educate attendees about your brand and distribute gift cards to anglers to drive website traffic
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Anglers invited to an Elite Series tournament where they will take part in a Pro-Am with an Elite Series angler
Social media to support your sponsorship
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Instagram posts (Presented by Carhartt)
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One for each All American
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Personality pieces what inspires them, other activities they’re involved in (community, sports, etc.)
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THANK YOU!
