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2022 Partnership Opportunities

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BY THE NUMBERS

Breaking Records

Bassmaster.com

1st 6 Elites 2021 vs. 1st 6 Elites 2020

  • Video Views up 50%

  • Page Views up 85%

  • BASSTrakk up 122%

  • Minutes Viewed up 125%

April 8-11: Orange, Texas: 40,107 | New Elite Series attendance record!

May 7-10: Gadsden, Alabama: 4,012,676 | Highest Social Video Views

Digital

3.7MM Unique Monthly Visitors and 86MM Total Page Views through April 

Print

3.3MM combined readership 

Bassmaster and B.A.S.S. Times

Social

Over 2MM Total Social Media Audience

Television

2.75MM unique viewers have watched on FS1 or FS2 including re-airs through 6 Elite events

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100 of the world’s best anglers

4 days of fierce competition on the country’s best fisheries

 

Festival-style expos held at each event for fans

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2021 Bassmaster Elite Series Schedule

Feb. 11-14, AFTCO Bassmaster Elite at St. Johns River, Palatka, Fla.
 

Feb. 25-28, Tennessee River, Knoxville, Tenn.

March 18-21, Pickwick Lake, Florence, Ala.

April 8-11, Sabine River, Orange, Texas

April 22-25, Lake Fork, Emory, Texas
 

May 6-9, Neely Henry Lake, Gadsden, Ala.
 

May 20-23, Lake Guntersville, Scottsboro, Ala.
 

July 8-11, Lake Champlain, Burlington, Vt.
 

July 15-18, St. Lawrence River, Waddington, N.Y.

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CARHARTT

BASSMASTER ELITE SERIES

TITLE SPONSORSHIP

Carhartt Bassmaster Elite Series Events (9 total):

  • Promotion and coverage in Bassmaster and B.A.S.S. Times magazines

  • Bassmaster.com (branding on site, photo galleries, stories)

  • Six (6) hours of LIVE weekend coverage on Fox Sports 1

  • Bassmaster.com LIVE stream coverage (24 hours over 4 days)

  • Bassmaster.com weigh-in streaming (10 hours over 4 days)

  • Partner will receive six (6) :30 second commercial spots (1 per hour) of all live linear broadcast hours of purchased event

  • Social media posts (FB, Twitter and Instagram) and eNewsletter

  • Event attend and LIVE coverage tune-in eBlasts to 300K

  • Local media promotion and PR

  • Branding on stage and trophy

  • Multiple Stage mentions

  • :30 commercial on jumbo-tron

  • On stage give-a-ways at weigh-ins daily

  • 20’x 20’ exhibit space with name on tent topper in expo area​

CARHARTT

BASSMASTER

ANGLER OF THE YEAR

Year-long promotion of the race to Angler of the Year, as our Elite anglers compete for this prestigious title through an accumulation of points throughout their season. 
 

  • Ads in Bassmaster and B.A.S.S. Times

  • In-show feature during Bassmaster Elite LIVE

  • 5-10 attendees and award presenter of the 2022 AOY at the 2023 Night of Champions Dinner

  • Event attendance epromos

  • TV tune-in epromos

  • Coverage/updates throughout the year in Bassmaster and B.A.S.S. Times

  • Coverage/updates on Bassmaster.com AOY page and through all Elite Series and AOY update articles

  • AOY updates included in LIVE competition and weigh-in coverage

  • AOY updates via television broadcasts

  • Social media AOY updates

 

ADDITIONAL EXPOSURE:

  • Logo included on Elite Anglers’ jersey and boat

  • Check presentation to AOY points leaders at each Elite Series event

  • All Elite tournament press releases

  • Media guide distributed at Classic and throughout the year

  • Branded media across all platforms during the course of the season

 

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ONE ELITE EVENT 

TITLE SPONSORSHIP

  • Promotion and coverage in Bassmaster and B.A.S.S. Times magazines

  • Bassmaster.com (branding on site, photo galleries, stories)

  • Six (6) hours of LIVE weekend coverage on Fox Sports 1

  • Bassmaster.com LIVE stream coverage (24 hours over 4 days)

  • Bassmaster.com weigh-in streaming (10 hours over 4 days)

  • Partner will receive six (6) :30 second commercial spots (1 per hour) of all live linear broadcast hours of purchased event

  • Social media posts (FB, Twitter and Instagram) and eNewsletter

  • Event attend and TV tune-in eBlasts to 300K

  • Local media promotion and PR

  • Branding on stage (computer & podium) and trophy

  • Stage mentions, several times 

  • :30 commercial on jumbo-tron

  • On stage give-a-ways at weigh-ins daily

  • 20’x20’ exhibit space with name on tent topper in expo area

Items are based on timing and availability 

BASSMASTER CLASSIC PRESENTING SPONSOR

Branding on tournament promotion

  • Your logo incorporated into the event logo as “Bassmaster Classic presented by Carhartt” will appear in Bassmaster and B.A.S.S. Times magazines, on Bassmaster.com, Facebook and in local media promotion (TV, Radio, Print, Outdoor, and Digital)

  • PLUS, additional viral promotion through partner & angler marketing

Branding in event coverage in hundreds of stories across the country

  • Editorial text and audio impressions in event coverage in television (FOX & FS1), online (including LIVE and WEM — branding on EVERY page on Bassmaster.com), social media and B.A.S.S. print

  • Carhartt will be included in the B.A.S.S. PR campaign to 1,000 outlets

Arena branding and activation

  • :30 spot on jumbotron (multiple times daily)

  • Branding on stage (jumbotron, podium)

  • Custom crowd activation 

Branding throughout venue

  • 30’x 40’  premium booth space (1,200 sq. ft.) in the sponsor area of the Expo

  • ID on signage at launch, Expo and Weigh-in

  • On event collateral, e.g., Classic Night Invites, hotel key cards and MORE

*Classic Presenting Sponsor subject to availability 

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2022

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Digital Opportunities

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Bassmaster.com LIVE covers the Classic and Elite tournaments in REAL time, catching the drama as it unfolds. It is broadcast coverage the way consumers demand — how, when and where they want it. 

  • Professionally produced by the same team that produces The Bassmasters for television

  • Streamed on Bassmaster.com and on Fox Sports digital platforms.

  • 6 hours of programming daily — 18 hours for Classic and 24 hours total per Elite tournament

Exclusive sponsorship of a 4 day Elite LIVE event 

  • :15 pre-roll

  • Linear + Live stream impressions: set/studio branding, bottom line branding via logo, audio/visual mentions

  • One :30 commercial per hour across all 9 Elite events (216 total :30 spots)

  • Ad banner impressions delivered throughout the Elite event season (ad served impressions)

 

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2022

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Digital Opportunities

Bassmaster and Carhartt will publish multiple gear guides focusing on seasonal outdoor products.  The guide will feature a purchase link that can be embed into digital guide.  The guide may live on both Bassmaster.com and Carhartt.com.

GEAR & GIFT GUIDE

PACKAGES

LIVE ON THE LAKE

2023 Classic Announcement

Doesn't matter if the anglers are pros, joes, celebs or a combination of them all, put two people on the water with a live-stream camera and the entertainment begins. The Bassmaster LIVE cameras roll on the action, never missing the big one that got away, the moment when the plan came together, how the anglers put the pieces of the puzzle together for a successful day on the lake. 

2022

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Digital Opportunities

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2023 Classic Announcement Sponsorship Package Available

Exclusive Title sponsorship of LOTL via

  • :15 pre-roll

  • Handshake within social posts promoting the event they title

  • Handshake within post-event social posts sharing a LOTL clip

  • Title branding within promotional eblast sent day of event with other sponsors listed as supporting

 

Sponsor also receives

  • 25% SOV of :30 commercial spots within LOTL show 

  • 25% SOV of banner ads around LOTL show

  • 25% SOV of the LOTL video published on Bassmaster.com 

  • 25% SOV of the Day on the Lake print franchise published on Bassmaster.com (content expanded online)

  • 25% SOV of photo galleries from live event

 

+ supporting media across Bassmaster.com 

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100 BEST BASS LAKES

The 100 Best Bass Lakes is a ranking of the nation’s best bass fisheries and appears as an annual feature in the July/August issue of Bassmaster Magazine. Rankings are decided by regional industry insiders who review data consisting of research from writers, B.A.S.S. Nation conservation directors and state agencies in charge of fisheries as well as bass tournament data from the past 12 months.

 

Title Sponsorship of the 100 Best Bass Lakes Franchise in:

Print

  • Feature of the 100 Best Bass Lakes

  • Logo inclusion on each page of the feature

  • Ad Support

TV

  • In-show features (including Bassmaster LIVE):

    • Detailing when an Elite Tournament lake has been ranked in the 100 Best Bass Lakes

 

Digital​/Social

  • Photo galleries of the top lakes in each region

  • Video series leading up to and promoting the "100 Best Bass Lakes" Feature​

  • Digital Media Plan

Sweepstakes

  • Opportunity to fish one of the Top 100 Best Bass Lakes with an Elite angler of choice

Event

  • On-site sweepstakes promotion

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  Learn. Go. Experience. Share.  

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Go Out{side} Pillars:

  • Fishing

 

  • Camping

 

  • Gear

 

  • Outdoor Cooking

 

  • Explore

Sitting by the Lake

  Launch Partner  

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Limited to two, Go Out{side} Co-Presenting Partners are focused around creativity, customization, inclusion and alignment.

Our team will customize each partnership opportunity with our editorial, marketing, development and membership team in order to align with brand objectives and business KPI’s for 2022 and beyond.

  Co-Presenting Partner  

(1 of 2 available)

Partnership includes related business media exclusivity throughout Go Out{side}, including:

Digital​​

  • Co-Presenting partner designation on the Go Out{side} site

  • Influencer Video Series (5 Episodes)

  • Content Integration and Promotion Opportunity: up to 10 pieces of native content (articles, galleries, video) 

    • Bassmaster.com home page promotion of program, editorial series and features

    • Social Promotion of program, editorial series and features​​​ on Bassmaster and Go Out{side} channels

  • Branded Media Exposure on Bassmaster.com and Go Out{side}

Print

  • Advertisements in Bassmaster  and B.A.S.S. Times magazines aligning with relevant Go Out{side} advertorials 

 

Additional Support:

  • Bassmaster and Go Out{side} will work with Acxiom/LiveRamp to facilitate an email match for membership/consumer database sharing allowing each partner and Bassmaster to promote Go Out{side} content

  • Brand will have rights to use Go Out{side} content and marks in marketing materials, website and social for the duration of the partnership

  • Brand Inclusion in The Go Out{side} experience at the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk

  • 2022 Bassmaster Elite Series Expo Activation

Go Out{side} Marketing Support

  • Sweepstakes

  • SEO & SEM

  • Social

  • Co-branded digital media campaign

  • Influencer Campaign Inclusion (Go Out{side} will be happy to work with your brand influencers in this capacity)

*All partnership elements are subject to change

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THANK YOU