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2022 Opportunities

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2021 BY THE NUMBERS

4.5 Million viewers have watched Bassmaster on FOX, FS1 or FS2 (including re-airs)

 

The Academy Sports + Outdoors Bassmaster Classic presented by Huk reeled in nearly 2 Million  viewers  during the eight hours of live coverage on FOX & FS1

New Audience | Almost 1.3 million people who watched Saturday Bassmaster LIVE coverage on FOX had not previously watched an Elite Series event on FS1

Bassmaster.com

1st 7 Elites 2021 vs. 1st 7 Elites 2020

  • Video Views up 44%

  • Page Views up 85%

  • Minutes Viewed up 109%

  • BASSTrakk up 127%


 

April 8-11: Orange, Texas: 40,107 | New Elite Series attendance record!

May 7-10: Gadsden, Alabama: 4,012,676 | Highest Social Video Views

June 11-13: Fort Worth, Texas: 147,197 | Second-highest attended Classic in history 

Digital

3.7MM Unique Monthly Visitors and 147MM Total Page Views through June 

Print

3.3MM combined readership 
Bassmaster and B.A.S.S. Times

Social

Over 2MM Total Social Media Audience

Television

3.7MM unique viewers have watched on FS1 or FS2 including re-airs through 8 events

AGENDA

Bassmaster is pleased to offer 13 Fishing the following opportunities for 2022:

 

Digital Media Plan

FS1 Television Package

 

Classic Expo Booth

DIGITAL MEDIA 2022

BASSMASTER LIVE MEDIA PACAKGE

Bassmaster.com LIVE covers the Classic and Elite tournaments in REAL time, catching the drama as it unfolds. It is broadcast coverage the way consumers demand — how, when and where they want it. 

  • Professionally produced by the same team that produces The Bassmasters for television

  • Streamed on Bassmaster.com and on Fox Sports digital platforms.

  • 6 hours of programming daily — 24 hours total per Elite tournament

Elite LIVE Media Package

  • One :30 commercial per hour across all 4 days (216 total :30 spots)

  • 5% SOV of banner impressions delivered throughout the Elite event season

 

DIGITAL MEDIA 2022

ELITE EVENT PACKAGE

Elite Event Package exclusive sponsorship:

  • Tournament home page

  • Leaderboard

  • Attend/Info page

  • Live-streaming weigh-ins

DIGITAL MEDIA 2022

CUSTOM/NATIVE CONTENT PACKAGE

3 pieces of content created by B.A.S.S. for 13 Fishing.  Content can include product placement.

 

Exclusive sponsorship of a 13 Fishing native content

  • Home page promotion of content for one week

  • Social promotion of content

  • Editorial promotion of custom content in one weekly editorial newspaper 

  • Co-branded banners to generate awareness, drive traffic (created by B.A.S.S.)

  • Supporting media across Bassmaster.com

DIGITAL MEDIA 2022

ICAST PRODUCT SHOWCASE PACAKAGE

At ICAST, our industry's biggest trade show, hundreds of innovative new products make their debut and Bassmaster editors are there to seek out the best and introduce them to anglers on Bassmaster.com.  Align 13 Fishing with ICAST 2022 and reach a dedicated, engaged audience hungry for information on industry products and trends.

Package includes up to 8 pieces of content:

  • Exclusive sponsorship of a custom landing page highlighting product features

  • Exclusive sponsorship of ICAST editorial features

  • Exclusive sponsorship of ICAST video features (if video is provided)

  • Packages featured within dedicated area of home page - July 

  • Packages featured within dedicated area of home page - December

  • Promotion of content within editorial newsletter (mails to 360K weekly)

  • Supporting media across Bassmaster.com with frequency caps

TELEVISION PLAN OVERVIEW

Bassmaster Elite Season programming

  • 10 spots on FS1 

    • $2,400 per spot = $24,000 investment

4.5MM Viewers have watched Bassmaster on FOX, FS1 or FS2
(including re-airs)

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Greenville, South Carolina
March 4-6, 2022

The Bassmaster Classic® is the PREMIER event in the outdoor industry:

Annual event with FREE activities for the whole family

  • 147K attended in 2021 and 123K in 2020

  • The world’s best anglers compete for a $1MM purse over three days of fierce competition

  • Classic anglers include some of the celebrities and icons of our sport

  • For more than 50 years, the Classic has represented the highest level of bass fishing competition and is followed by fishing fans across the country and worldwide

  • The Classic is covered across B.A.S.S. media platforms (print, TV, live streaming, digital, social and radio) and industry and mainstream third-party (non-B.A.S.S.) media

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TAKE OFF/
COMPETITION

Green Pond Landing & Event Center
Lake Hartwell

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CLASSIC OUTDOORS EXPO

Greenville Convention Center

 

13 Fishing Expo Space: 30' x 60'

Rate: $24/sq ft = $43,200k

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WEIGH-INS

Bon Secours Wellness Arena

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INVESTMENT RECAP

Digital Media Plan

Estimated Impressions: 9MM

Investment: $129,500

FS1 Television Package

10 FS1 spots: $24,000

Classic Expo Booth
30' x 60' booth
Investment: $43,200

 

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THANK YOU